Today’s obsession? High model water bottle (obvs)

There is a shift in the fashion world. While pre-pandemic we would have bought extravagant clothes to face the world while looking absolutely fabulous, we are now entering an age when frivolity is viewed with an air of suspicion and function is far more valued than form.

Grab the latest thing for water bottles and soup bottle holders. Sliding neatly into the broader trend of reusable bottles, which have developed over the last few years, this new generation of high fashion hydrators is also playing a role in increasing consumer appetite for merchandise.

However, far from being as useless as the Muse tees you bought on the band’s world tour in 2004, this new swath of ultra-luxe merchandise is just as valid as the sling bag and nifty phone holder you’ve bought before. Covid. At the very least, the branded water bottles pictured below.

After all, they’re designed to hold your favorite undrinkable liquid, which will come in handy when we’re re-entering reality en masse and struggling to get a drink at the bar. Though it might also have something to do with the aforementioned band on the tee you’re wearing.

Oh, and we realize this is the most frivolous thing you could possibly spend your hard-earned money on right now, but that’s half the fun, right?

1. Saint Laurent

Is that an Oscar statue in disguise? Is that a mini Olympic torch? Not. New bottle of Saint Laurents and you know you want it. Make sure you have one of the Paris brand loose black leather bags to carry with you (because you’ll want one too).

2. Louis Vuitton

It’s almost as simple an Afghan dog as a perm: The Louis Vuitton all-in-one drink container is here to boost your hydration. The monogrammed flask inside is also extra smart (so far, so LV) as it will keep hot drinks hot and cold drinks cold.

3. Fendi

This brilliant operator monogram from Fendi is just the ticket for a hike to the beach bar this summer. Watch for the egg yolk tag carrier, which should prevent it from getting lost in the dunes.

4. Prada

Chic, (surprisingly) affordable and distinctly understated. Keep this monochromatic aluminum option from the super Milan brand Prada on your key ring at all times. And if it’s too heavy for your fob, just attach it to your belt!

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