Serie A strengthens ties with Crypto.com

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Lega Serie A has named Crypto.com as Italian football’s premier innovation and technology partner, building on the cryptocurrency platforms’ pre-existing partnership with Coppa Italia.

The multi-year partnership will see Crypto.com serve as a presenting partner of the Virtual Assistant Referee (VAR) and Goal Line Technology leagues – with Lissone’s VAR Center now co-branded as Crypto.com VAR Center – and will also feature Lega’s Goal of the Month. Serie A.

As decisions requiring VAR technology are common in Serie A – a total of 2,372 incidents have occurred throughout the 2020/21 season – the deal will give Crypto.com substantial brand visibility due to the inclusion of VAR interventions in worldwide Serie A broadcasts to 775 million households. in more than 150 countries.

We are very happy and honored to have this important partnership with Crypto.com, a leading cryptocurrency company that has chosen Lega Serie A to develop increasingly attractive products for all Italian football fans, said Luigi De Siervo , CEO of Lega Serie A.

This multi-year agreement confirms the strength of our brand in the world and through this unique partnership with Crypto.com, we will write a new page of innovation, bringing our fans closer to the game through technology.

Over the next few months, we will be developing a number of sales and marketing initiatives to expand our fan base and engage more and more fans.

The deal builds on Crypto.com’s sponsorship of the Coppa Italia knockout competition, first concluded in May this year, marking the first partnership between a professional sports league and a crypto platform.

Crypto.com then created an NFT collection for Serie A, with an additional line of Serie A, Coppa Italia and Supercoppa Italiana-related collectibles in development as a result of the most recent deal.

Outside of football, Crypto.com has further depended on its presence in professional sports by partnering with the MMA promotion of the Ultimate Fighting Championship (UFC), Stanley Cup finalists, the Montreal Canadiens of the National Hockey League (NHL) and the Aston Martin Cognizant Formula One. team.

We are extremely proud to deepen our partnership with Lega Serie A to enhance the fan experience with technology and innovation at heart, added Kris Marszalek, co-founder and CEO of Crypto.com.

Since its introduction, VAR has brought greater transparency and reliability to football, features that we deeply appreciate at Crypto.com.

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