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It used to be that if you were a young designer, you needed to come to the biggest cities and biggest stages to find your customers and start your business, writes Anna Wintour in the foreword to United States of America Fashion: The New Atlas of American Style, new book from Mode and Rizzoli who came out this week. Now, however, the center has shifted, and fashion is everywhere with just a swipe.
This is unprecedented, partly because of the proliferation of social media, but also because of COVID-19, which itself has turned our attention away from places where people have traditionally congregated in big cities on the coast and towards companies- local companies spread all over the world. country. While this decentralization was well ahead of the spring of 2020, the pandemic made us all reconsider the advantages of geography. Who makes the best beaded bags or must-have boots? Wintour asked in the preface. Maybe someone in your hometown.
United States fashion is a reflection of a changing perspective: the new map of American fashion. It is also a picture of a time; the moment when the uncertainty of the world forces us to Mode to think about it in new and creative ways. Like we did for Postcard From Home, in most cases we leave the cameras to the designers themselves, and the results are often very intimate and disarming.
Because Mode Always telling stories in strong words and pictures, we also commissioned some of the country’s leading writers to reflect on how their hometowns have shaped their sense of style. Many of these poignant reflections focus on the past; the indelible experiences of youth that forever shape these writers’ approaches to fashion. Even in this brave new world, where we go is always connected to where we are.
United States of America Fashion: The New Atlas of American Style on sale now wherever books are sold.
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Sources 2/ https://www.vogue.com/article/united-states-of-fashion-book-vogue-rizzoli The mention sources can contact us to remove/changing this article |
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