Brilliant Blend of Fashion and Golf at Buzzy New PXG Dallas Store

MeIn a mostly serene golf landscape, PXG wants to stand out. Founded only in 2014 by billionaire Bob Parsons, the brand has carved out an impressive following of golfers (both pro and aspiring) who are willing to pay for Parson Xtreme Golfs upscale club. A mix of high-performance materials and a sleek design, the PXG custom-fit iron has become a status symbol among the country club crowd. Yet another PXG strength that took center stage at the brand’s first store opening in Dallas: fashion.

On Thursday, September 23, guests gather at sunset in Plano, Texas for cocktails and a runway show curated by Ken Downing, former longtime fashion director of Neiman Marcus. Models walk in a series of sleek black-and-white ensembles made of moisture-wicking andeco-friendly skin. (No collars in sight.) Embracing the ethos that when you dress well, you feel more confident, PXG Apparels President and Executive Creative Director Renee Parsons wants to continue to develop the brand’s foothold in the fashion world. For the latest PXG collection, Renee teamed up with Jose Velasco Vega, former creative director of luxury lingerie company Kiki de Montparnasse. The result is a collection of cool pieces that will work well off the golf course.

This event attracts a collection of famous names. DJ Lucy Wrubel working his musical magic while Dallas is always ready Jan simple blend between athlete and fashion set. Soccer player Emmitt Smith and Terry Bradshaw meet the legendary golfer Gary Player, while the Grammy-winning artist Darius Ruker pose with Bob and Renee Parsons.

PXG Dallas is the first outpost in Texas for the brand (which is exclusively direct-to-consumer) and marks the beginning of a significant physical expansion. Dallas is the first city where we introduce our mobile handyman, said Leela Brennan, vice president of brand communications and engagement at PXG. The market has been the brand’s best friend for the last five years, so it felt like the perfect place for our biggest store.

Much like brand clothing, the PXG Dallas space is much sleeker than you’d expect from a golf shop. Inside the cozy setting, you’ll find a simulated putting green room featuring Trackman technology for custom club gear, and plenty of room to explore one of the sport’s most elite brands in the game.