Two Former Google Employees Make Reselling Easy With Digital Wardrobe App

Most of us think twice about throwing away our used clothes nowadays, with awareness about fashion wastage on the rise. But there’s no denying that having to list and post items on a resale platform—especially if you have multiple sections—is a tedious task. Two former Google employees have decided to solve this problem, of course, with a new app.

Level is what they came up with. This is an app that basically helps you “digitize” your current wardrobe. It takes all your online purchases through a browser extension and automatically uploads them to your digital wardrobe. Any receipts you have from your old and new purchases at the physical store can also be added there, building a picture of all the items you have inside, without you actually having to do a single thing.

Floor: digital wardrobe

“Our mission is to digitize everyone’s wardrobe to make clothes more accessible, shareable, searchable, resell,” co-founders Nicole Kobilansky and Tak Fung share.

Unlike traditional resale mode apps, that means users don’t have to list every item they want to sell. Users can simply scroll through their digital wardrobe, and select the second-hand items they want others to give new life to. Plus, there are no commission fees.

Users can follow each other’s wardrobe in the app, check what items others might have and if there is a preloved item they like, they can make a bid. That includes items that aren’t even listed as “for sale” in a user’s wardrobe—you can bid just to try your luck. This, Storey says, is especially useful for hunters of vintage fashion or limited-edition items.

Read: Reduce and reuse best-of-breed approach to sustainable fashion, study says

‘Thinking about what you are selling, buying and why’

According to the founders, Storey is more than just a resale app. It encourages users to buy and sell used clothing to divert textile waste from landfills, but it also works to build a community of users who think more deeply about the clothes they already own.

“Today’s resale apps encourage users to upload items with the purpose of selling in mind. Storey asks users to think about what they are selling and why, and to think about what they are buying and why,” they explained.

“We encourage people to upload their entire outfit, not just what they’re selling, and interact with each other’s clothes. In turn, all of our wardrobes become connected, socially. And when things are socially connected, we can see the value more clearly.”

One part of an app, for example, helps users “redesign” using a part they already own, rather than having to buy another part—even if it’s second-hand. Through the Outfit Collage option, people can match the various clothes and accessories they have in their digital wardrobe, visualizing the “new” outfit.

Read: Check out these 6 Hong Kong-based apps that will help you live a greener life

Continuous mode app

More and more consumers are thinking about our fashion footprint, and now more and more apps are being launched to help people make sustainable fashion choices. In the UK, Bandi has just launched to encourage clothing swaps by matching users with their “twins”.

Another app, called Sojo, has been dubbed “Clothing repair delivery”. Registered users can choose sewing services from nearby repair shops, such as ordering food on a food delivery platform, and having items picked up and unloaded after repair.

All images belong to Storey.