BBTV launches Pay To Crypto, a premium solution for paying large-scale creators in cryptocurrency

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BBTV Continues to Extend Web3 Solutions to Creators, Enabling Payments in Bitcoin, Ethereum, and USD Stablecoin

BBTV Logo (CNW Group / BBTV Holdings Inc.)

VANCOUVER, BC, Jan.12, 2022 / PRNewswire / – BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) (“BBTV” or the “Company”), the leading creator monetization company with a mission to help creators be more successful, today announced the launch of its Pay To Crypto solution to pay creators on a large scale in cryptocurrency.

Pay To Crypto is a new premium payment solution for creators that allows them to receive their income in a range of popular cryptocurrencies, including Bitcoin, Ethereum, and USD Stablecoin.

To the Company’s knowledge, Pay To Crypto is the first offering of its kind to enable large-scale cryptocurrency payments for content creators.

BBTV content creators simply provide a compatible crypto wallet address and select the cryptocurrency of their choice, and BBTV pays directly to their crypto wallet.

Pay To Crypto is offered to the creators of BBTV at a competitive price.

BBTV operates the Netcoins platform to provide Pay to Crypto through a non-exclusive agreement. Netcoins is a subsidiary of BIGG Digital Assets Inc. (CSE: BIGG; OTCQX: BBKCF; WKN: A2PS9W).

“Web3 is already a big part of the creator economy, from social tokens to NFTs and cryptocurrency. This is just one step BBTV is taking to launch Web3 solutions for creators in this growing segment of the designer economy, ”commented Shahrzad Rafati, President and CEO, BBTV. “Receiving some or all of their monthly income in crypto helps creators to further diversify their income. Creators have expressed interest in entering the Web3 revolution, and we are very proud to lead the way as a strategic partner. . We ‘I am delighted to provide Pay to Crypto leveraging Netcoin as a strong platform. “

The new premium payment solution Pay To Crypto extends BBTV’s financial solutions for creators, which also includes BBTV Fast Pay. In addition to offering creators the ability to finance their growth in innovative ways, BBTV’s growing financial solutions offering leverages the company’s vast library of content and scale to add additional gross margin and EBITDA. adjusted to the company.

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“Cryptocurrency is a powerful way for creators to participate in the Web3 economy,” commented BIGG CEO Mark Binns. “Whether they’re early adopters or making their first foray into crypto, converting their payments from USD to other currencies changes the narrative of what their payments can do. BBTV is an exceptional showcase of the scalability and capacity of the Netcoins platform for anyone interested in crypto, not just in Canada but all over the world. “

Netcoins is a subsidiary of BIGG Digital Assets Inc., and has stated that it has over 100,000 registered users as of November 29, 2021, illustrating the ability of cryptocurrency brokerage to scale and facilitate cryptocurrency payments. for the BBTV Creator Base. In the third quarter of 2021, Netcoins also took an important step by obtaining the first Canadian restricted distributor license for a cryptocurrency trading platform, owned by a public company, in Canada.

“BBTV’s encrypted payment option is another service innovation from a partner that I have learned to rely on for original benefits,” commented Joseph Hogue, content creator behind “Let’s Talk Money! “. “By converting payments from USD to Crypto, it took up to a week before a transfer was allowed to transfer to my digital wallet on another platform. Getting paid directly in cryptocurrency earns me money Time consuming and minimal cost compared to multiple transfers from my bank to different wallets. Along with BBTV’s Fast Pay expedited payment service, the company is taking creator management to a whole new level to empower creators. “

About BBTVBBTV is a global media and technology company headquartered in Vancouver, Canada. The Company’s mission is to help content creators be more successful. With creators ranging from individuals to global media brands, BBTV provides complete, end-to-end solutions to increase viewership and generate revenue through its innovative technology, while allowing creators to focus on their core competence. : content creation. As of January 2021, BBTV had the second highest number of monthly viewers among digital platforms with over 600 million viewers worldwide, who consumed over 50 billion minutes of video content, the highest number among companies from media. [1]. (www.bbtv.com)

[1] Calculations and classifications performed by BBTV based on data from “Top 12 Countries = January 2021 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”; The top 12 countries represent around 50% of the world’s digital population.

Forward-Looking Statements This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable securities laws (collectively, “forward-looking information”) that reflect the Company’s current expectations regarding future events, including Understood Pay to Crypto is just one step BBTV is taking to launch Web3 solutions for creators in this growing segment of the creator economy; BBTV’s growing financial solutions offering leverages the company’s extensive content and scale library to add additional gross margin and Adjusted EBITDA to the business; and that with BBTV’s Fast Pay expedited payment service, the company is taking creator management to a whole new level to empower creators. Forward-looking information is necessarily based on a number of estimates and assumptions that we considered appropriate and reasonable at the date such information is provided, including, but not limited to, our assumptions that the Company will be operationally ready to implement Pay to Crypto in the short term; the creators of the company will accept and widely use Pay to Crypto to develop their content; our industry will continue to experience positive changes, growth and trends; the Company will continue to have timely access to the necessary capital and will continue to develop its creator base; the Company’s technology will continue to operate and expand; and the Pay to Crypto and Fast Pay programs will be successful and add additional gross margin and adjusted EBITDA to the business. Forward-looking information is subject to known and unknown risks, uncertainties and other factors, many of which are beyond the control of the Company, which may cause actual results, performance or achievements to differ materially from those expressed. or implied by this forward-looking information. information, including, but not limited to, the risk that our assumptions on which our forward-looking information is based may not be accurate or will not be achieved; the Company may not be able to continue to maintain the funding or financial resources necessary for the Pay to Crypto or Fast Pay programs; risk of change; the risk of changes in government regulations that could adversely affect the operations of the Company; the Company’s need to perform on time by its creators and strategic partners; technology defects or interruptions; the Company’s significant dependence on its relationship with a digital platform; the effect of competition; risk of litigation; that the Company has a history of losses and negative cash flows; and the impact of the continuing COVID-19 pandemic; as well as the factors discussed under “Risk factors” in the Company’s final prospectus dated October 22, 2020 and in its annual information form dated March 28, 2021 filed on sedar at www.sedar.com and in the other documents filed by the Company with Canadian securities regulators at www.sedar.com. The Company assumes no obligation to update forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Key non-IFRS measure and metric This press release refers to “Adjusted EBITDA,” which is a measure that is not specified, defined or determined under BBTV generally accepted accounting principles, or IFRS, and therefore may not be comparable to similar measures presented by other issuers. Therefore, this measure should not be viewed in isolation or as a substitute for analyzing our financial information presented under IFRS. Refer to the Company’s management report presented on November 10, 2021 under the heading “Non-IFRS key measures and parameters” for more details, as well as a discussion of the limits of these non-IFRS key measures and parameters. .

Third Party Information BBTV has relied solely on Netcoin for the information contained in this press release regarding Netcoin and its activities, and accepts no responsibility for the verification or accuracy of such information, nor any forward-looking information. contained therein.

For more information, please contact: Media Relations: [email protected] Investor Relations: [email protected]

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SOURCE BBTV Holdings Inc.

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