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2nd To process – February 6, 2022
Author: Jonathan Pinder
9 7 8 – 0 – 3 2 3 – 9 1 7 1 7 – 9
9 7 8 – 0 – 3 2 3 – 9 9 1 1 7 – 9
Introduction to Business Analytics Using Simulation, Second Edition uses an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as read more

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Introduction to Business Analytics Using Simulation, Second Edition uses an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers cannot fully estimate what will happen in the future, yet still have to make decisions, the book treats uncertainty as an essential element in decision making. Using simulation provides readers with a superior way to analyze past data, understand an uncertain future, and optimize results to make the best decision. With its focus on uncertainty and variability, this book provides a comprehensive foundation for business analysis.
Students gain a better understanding of fundamental statistical concepts essential to marketing research, Six-Sigma, financial analysis, and business analysis.
- Teaches managers how to use business analytics to formulate and solve business problems to improve managerial decision-making
- Explains the processes required to develop, report and analyze business data
- Describes how to use and apply business analysis software
- Provides comprehensive coverage on the value and application of prescriptive analytics
- Includes a wealth of illustrative exercises rearranged by difficulty
- Winner of the 2017 Textbook and Academic Authors Association’s (TAA) Most Promising New Textbook Award in the previous edition
Undergraduate and top-level graduate students in business decision-making and business analysis; Professionals working in finance and business worldwide. Secondary Audience: Professionals working in finance and business worldwide
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Chapter 1. Business analytics is making decisions
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1.1. Business analytics is making decisions that are subject to uncertainty
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1.2. Components of business analytics
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1.3. Uncertainty = probability = stochastic
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1.4. Example of decision making and the three stages of analysis
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1.5. Introduction to decision analysis
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1.7. Monte Carlo simulation
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Chapter 2. Decision trees
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2.1. Introduction to decision making
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2.2. Decision trees and expected value
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2.3. Overview of the decision-making process
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2.4. Sensitivity analysis
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2.5. Expected value of perfect information
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2.6. Properties of decision trees
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2.7. Probability: The measure of uncertainty
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2.8. Where do the opportunities come from?
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2.9. Elements of probability
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2.10. Probability notation
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2.11. Applications of decision analysis and decision trees
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2.12. Summary of the decision analysis process
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Chapter 3. Decision making and simulation
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3.1. Simulation to model uncertainty
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3.2. Monte Carlo simulation and random variables
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3.3. Simulation terminology
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3.4. Overview of the simulation process
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3.5. Random Number Generation in Excel
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3.6. Examples of simulation and decision making
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Chapter 4. Probability: measuring uncertainty
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4.1. Probability: measure probability
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4.2. Probability distributions
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4.3. General Probability Rules
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4.4. Conditional probability and Bayes’ theorem
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Chapter 5. Subjective probability distributions
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Chapter 6. Empirical probability distributions
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6.1. Empirical probability distributions: probability from data
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6.2. Discrete empirical probability distributions
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6.3. Continuous empirical probability distributions
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Chapter 7. Theoretical probability distributions
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7.1. Theoretical/classical probability
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7.2. Revision of notation for probability distributions
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7.3. Discrete theoretical distributions
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7.4. Continuous probability distributions
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7.5. Normal approximation of the binomial and Poisson distributions
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7.6. Using distributions in decision analysis
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7.7. Overview of probability distributions
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Chapter 8. Simulation Accuracy: Central Limit Theorem and Sampling
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8.1. Introduction to sampling and the margin of error
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8.2. Linear properties of probability distributions
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8.3. Add distributions
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8.5. Central limit theorem
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8.6. Confidence intervals and hypothesis tests for ratios
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8.7. Confidence intervals and hypothesis testing for means
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Chapter 9. Simulation fit and significance: chi-squared and ANOVA
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11.1. Overview of forecasts
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11.2. Measures of accuracy
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11.3. Components of time series data
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11.5. Predict seasonality
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11.7. Assessment of forecasts with regression
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Chapter 12. Constrained Linear Optimization
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12.1. Overview of constrained linear optimization
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12.2. Components of linear programming
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12.3. General layout of a linear programming model in Excel
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12.4. Steps for modeling linear programming
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12.6. Types of end conditions for linear programming
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12.7. Sensitivity analysis terms
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12.8. Excel Solver Messages
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Appendix 1. Simulation summary
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Appendix 2. Statistical tables
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Published: February 6, 2022
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Paperback ISBN: 9780323917179
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eBook ISBN: 9780323991179
Jonathan Pinder
The research of Dr. Pinder has been published in Decision Sciences, the Journal of Operations Management, the Journal of Forecasting, the Journal of Economics and Business, Managerial and Decision Economics, the Journal of the Operational Research Society, Decision Sciences Journal of Innovative Education, and Decision Economics, among others. Dr. Pinder has received numerous teaching awards. He is a member of the Decision Sciences Institute and the Institute for Operations Research and Management Science.
Connections and expertise
School of Management, Wake Forest University, Winston-Salem NC, USA
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