Study shows how to increase the attention of crypto marketing ads by 65%

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In crypto marketing, companies are constantly looking for strategies that grab users’ attention and ensure that they get the best value for their advertising dollars. As cryptocurrencies and blockchain technologies gain traction, understanding how to market effectively within this industry becomes paramount.

A recent study reveals a potentially game-changing technique for advertisers and crypto marketers.

Increase ad attention by 65%

A new report from MAGNA Media Trials and Adlook has come up with compelling findings. When video ads were optimized prior to a programmatic auction, a staggering 65% increase in attention was observed, as measured by Adelaide Attention Unit (AU) scores.

The AU metric relies on deep learning to measure an ad’s likelihood of attracting attention, evaluating hundreds of quality signals, eye-tracking data, and results.

Pre-auction vs post-auction optimization. Source: MAGNA Global

This pre-auction optimization model contrasts with the conventional post-auction method, in which campaigns are improved after the auction. This traditional approach allows advertisers to assess content viewability and positioning for subsequent ad placements.

Read more: New study reveals Gen Z consumer trends to boost crypto marketing

On the other hand, the novelty of pre-bid optimization is its ability to take into account the AU metrics of individual impressions even before the ad appears on a web page. Subsequently increase attention metrics and ensure more economical ad spend.

Big Savings in Crypto Marketing

Crypto marketers, in particular, could leverage this method to bolster their strategies. In an industry where public perception, trust and awareness are crucial, capturing and maintaining consumers’ attention becomes vital.

Indeed, this new approach offers crypto marketers a way to reach and engage their target audience more effectively.

CPM and CTR pre-auction vs post-auction. Source: MAGNA Global

In the broader digital advertising market, the implications of this study are far-reaching. Advertisers saw an 18% CPM savings for display ads that were optimized before the auction. Additionally, video ads optimized before the auction saw a 42% drop in cost per full video.

Ads that protect the environment

As the urgency to reduce the carbon footprint intensifies, incorporating emissions data into this optimization process has indicated a 28% drop in emissions per impression. Such progress underscores that efficiency does not have to come at the expense of the environment.

Read more: 6 Best Web3 Marketing Agencies to Support Your Crypto Project

The content where these ads appear also shows a clear ripple effect. Pre-auction optimization reduces reliance on made-for-advertising (MFA) websites known for low-quality content and high carbon emissions.

Industry’s diversion from these sites, driven by the desire for quality and responsible investment, underscores a shift in priorities.

This paradigm shift in ad optimization highlights the importance of strategic foresight in the programmatic space. Therefore, crypto advertisers can ride this wave and ensure their campaigns capture attention in the digital age.

Disclaimer

In accordance with the guidelines of the Trust Project, BeInCrypto is committed to providing impartial and transparent reports. This news article aims to provide accurate and timely information. However, readers are urged to independently fact-check and seek professional advice before making any decisions based on this content.

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