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CLUB FILE: Sports marketing expert James Richardson says clubs can have a better digital footprint with the right skills
The biggest thing in hockey right now is getting the basics right. Social media can be a great tool. You see so many clubs whose messages are ad hoc or repeat the same message, or they really don’t know what they’re targeting.
The algorithm is so unstable if you lose once it’s negative, and if you constantly miss, your stuff won’t show up anywhere. Get back to basics and get your digital presence right. It is free. Once you’ve got it right, you can go beyond the toll route to advertise yourself.
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Sources 2/ https://www.thehockeypaper.co.uk/articles/2021/07/12/hockey-clubs-can-do-better-job-of-owning-their-brand-and-maximising-it The mention sources can contact us to remove/changing this article |
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