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For young McDonald’s customers, this means that instead of a few plastic figurines, they get 3D paper toys that they can put together themselves. Some paper toys, such as Pokémon trading cards, are already on the US market. More options, including board games with swapped traditional plastic pieces and other types of toys, will appear in US Happy Meals in January.
McDonald’s made changes to its Happy Meal toys a few years ago in the wake of reactions from consumers concerned about plastic waste generated by the toys.
When asked at a press conference whether the pledges were made in response to reactions from consumers, including the UK petition, McDonald’s Chief Sustainability Officer Jenny McColloch noted that some changes were made prior to 2019.
“We’ve had innovation in our toys for quite some time,” she said, adding that in some cases the company “started introducing some of these more sustainable materials as early as 2018.” our customers and our families, and understand where we can do better,” she added.
McDonald’s also said in the briefing that the transition to new materials was a huge undertaking, selling more than a billion toys a year. The new toys don’t cost franchisees more than the old ones.
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Sources 2/ https://www.cnn.com/2021/09/21/business/mcdonalds-happy-meal-toys-plastics/index.html The mention sources can contact us to remove/changing this article |
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