Looker Solutions: Solving Business Problems with Data

Looker’s Block for CCAI Insights, which puts you on the road to integrating the advanced insights into your first-party data in Looker, overlaying business data with the customer experience.

“>

Data science can be applied to business problems to improve practices and increase customer satisfaction. In this blog, we’ll explore how adding Looker increases the value of your Google Cloud investments to help you understand your customer journey, extract value from first-party data, and optimize existing cloud infrastructure.

Data is a powerful tool

While not everyone needs to understand the core of data technologies, most people care about the value data can create for them – how it can help them do their jobs better. Within the data space, we see a trend of continued failure to make data accessible to “people” – the industry still doesn’t understand how people can put data in their hands when and where they need it, how they need it.

What if everyone in your organization could analyze data at scale and make more informed, fact-based decisions? Data and insights derived from data are valuable but only if your users see it. We think Looker will help solve that.

Solutions tell a bigger story about how it all fits together

In all industries and sectors, companies benefit from knowing and understanding their customers better. Many business goals are to increase revenue through product recommendations and pricing optimization, improve user experience through targeted marketing and personalization, and reduce churn while improving retention rates. To help achieve these goals, key strategies should focus on understanding customers’ needs, their motivations, likes and dislikes, and leveraging all available data — in other words, put yourself in your customer’s shoes.

Our goal with Looker solutions is to provide the right level of out-of-box support that allows customers to quickly create value, while maintaining the necessary flexibility. We strive to provide a library of data-driven solutions that accelerate data projects. Many solutions include Looker Blocks (pre-built pieces of code that accelerate data exploration environments) and Actions (custom integrations) that help customers get started quickly and build business-friendly entry points to Google Cloud functionality such as BQML, App Engine, and Cloud features.

Below you will find a selection of the latest Looker solutions.

Listening to customers by looking at the data

Looker’s solution for Contact Center AI (CCAI), helps companies gain a deeper understanding and appreciation of their customers’ entire journey by unlocking insights from all of their company’s first-party data. Call centers can talk to customers naturally and deliver great experiences by leveraging artificial intelligence. CCAI’s latest product, CCAI Insights, reviews calls made by support agents, finds and annotates the data with the important information, and identifies the calls to be reviewed. We’re working with CCAI’s product teams to build Looker’s Block for CCAI Insights, which puts you on the road to integrating the advanced insights into your first-party data in Looker, overlaying business data with the customer experience.