Guerrilla Marketing for the Home Business – New Hampshire State Library

Corporate America is in the midst of catastrophic change. Companies redeveloped themselves to compete in the new global marketplace, laying off millions of workers and then outsourcing the services they provided, often to the former employees themselves. Disillusioned employees voluntarily leave the corporate nest in record numbers to set up their own businesses. Technological advances make these small operations not only competitive, but often the optimal service provider for the next century. These forces have led to an exponential growth of home-based businesses. In general, these new entrepreneurs already have the skills needed to bring their products and services to life. What is most lacking is practical knowledge of how to position and market themselves. Understandably, most don’t want to be a marketer; many have an outright distaste for this crucial activity. And many will fail – not because of their product, but because of ineffective promotion. This book can change that. It will uncover the secrets of the most successful home entrepreneurs — whose proven techniques can unlock the potential of small businesses — and show you how to stop wasting time and money on strategies that won’t and won’t work.