Gale eBooks | Green marketing as a positive driver for business sustainability

As companies increasingly recognize the benefits of green marketing, the number of projects with significant local environmental, economic and quality of life benefits will increase. In addition, encouraging the holistic nature of greenery inspires other retailers to drive the movement. This book is a collection of innovative research into the methods and applications of integrating environmental considerations into all aspects of marketing. While addressing topics such as green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scientists seeking current research on green development in regular motion.