Business for Purpose Network – MaRS Discovery District

We believe business is a crucial and powerful partner in tackling society’s most complex challenges — that profit and purpose are inextricably linked, meaning as a business grows and succeeds, societal outcomes improve.

In practice, that means moving beyond traditional CSR, and engaging business to put societal purpose at the core of their work. B4PN’s multi-year strategy aims to galvanize Canadians so that our current economy can become a purpose-based economy, where, according to University of Oxford professor Colin Mayer, the purpose of business is “producing profitable solutions to the problems of people and planet, and not profiting from creating problems.”