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Better, simpler strategy

Frances X. Frei, Harvard Business School
Felix Oberholzer-Gee, Harvard Business School

Strategy essentially describes how a company achieves superior performance. There is wide variation in company performance from one industry to another due to the different strategies employed by individual companies. Beneath all this variation, however, are principles that are straightforward and consistent across industries. This pamphlet outlines these principles to help you define and develop your company’s strategy. Here we provide a simple and concise way to think about the sources of competitive advantage. We hope our thinking about why some companies fare much better than others is both enlightening and inspiring.

Case Flash Forwards

Baker Library researchers
Baker Library, Harvard Business School

Each Case Flash Forward provides educators and students with a brief update on the key changes at a particular company covered in a related case study. It is a compilation of publicly available content prepared by an experienced editor. Developed for more than 60 of the best-selling HBS cases, these updates include key developments, current executives, key data, and financial baselines. Clicking the “Buy” icon will take you to the Harvard Business Publishing site for educators where individual Case Flash Forwards can be purchased.