Message from the President: Build people to build business

The new year will undoubtedly bring new challenges and opportunities, especially in the wake of the pandemic and rampant inflation. We will never know the collective emotional or financial toll this period has taken on our employees, customers or families, but these challenges may help clarify our focus on people.

You may have heard Zig Ziglar’s principle that you don’t build a business, you build people and people build the business. This truth becomes increasingly evident in economic downturns as teams and companies come together and rely on each other. Let’s not look past this trust or take it for granted in our foxhole. A survey by Robert Half found that 66% of employees quit their jobs because they don’t feel appreciated for their work. The research also found that showing appreciation increases employee engagement, productivity and dedication. In short, appreciation costs nothing, but means everything.

It’s easy to expect employees to be motivated by receiving a paycheck, but that kind of thinking can be a mistake. Labor is reaching a fluidity with remote working, employees are bombarded with more tasks and responsibilities, and external factors are penetrating the psyche more than ever. At the same time, motivation doesn’t have to be complicated and can be a conscious part of our corporate culture. Appreciation, positive feedback, seeking input and listening to employee insights are all motivating, and motivated employees will become increasingly necessary in challenging times.

These are basic concepts that we understand but often forget while running the business. In this new year, we are starting to talk more and more about economic slowdowns and even layoffs, so take your time thanks and to think about your employees. Leaders can double their people and acquire great talent in search of a welcoming workplace. One

An economic realignment can be an opportunity to attract new prospects to your business. Ultimately, your people will always be the foundation for building your business and brand.