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News item | 6/19/2023 | 22:06
14 promising Dutch tech start-ups will participate in a trade mission to Toronto from June 26 to June 30, 2023. The trade mission includes participation in Collision Conference 2023, North America’s fastest growing tech conference, taking place from June 26 to June 29 The municipalities of Amsterdam and Rotterdam and representatives of the four technical universities in the Netherlands are also part of the delegation.

The startup delegation consists of fast-growing tech companies that are exploring the possibilities of expanding their activities to North America. The start-ups offer various products and services, but the majority focuses on med tech, deep tech and artificial intelligence.
The aim of the trade mission is to support the international growth plans of promising Dutch start-ups. The mission is organized by the Netherlands Enterprise Agency (RVO) together with the Consulate General of the Kingdom of the Netherlands in Toronto.
Why Toronto?
Toronto is a fast-growing, vibrant tech hub for established companies and startups alike. The Big Five Alphabet (Google), Amazon, Apple, Meta (Facebook) and Microsoft have offices in the city, as do countless startups. This has made Toronto a magnet for talent and capital. Currently, Toronto’s tech sector employs more than 80,000 people. The region’s universities also have a strong technical focus and are the birthplace of highly regarded experts such as the University of Toronto’s AI Godfather Geoffrey Hinton. Scientists are also seeking connections with the private sector and these public-private partnerships have proved successful.
The program
During the trade mission, the start-up companies will attend the Collision Conference, meet investors and other relevant stakeholders, participate in networking sessions, participate in panel discussions, pitch training and various side events. On Tuesday 27 June, a panel discussion on ethical artificial intelligence applied in healthcare will take place, organized by the Dutch Consulate General, with speakers from Canada and the Netherlands.
Dutch booth: NL Lounge
During Collision Conference, the main hub for the delegation is the Dutch pavilion, the NL Lounge (location E275). In the pavilion you can find more information about doing business in the Netherlands and the Dutch tech ecosystem. Visitors of Collision Conference are welcome in the NL Lounge for networking opportunities (and free coffee :).
Attendees
A selection of four of the 14 Dutch participants in the tech trade mission: TrooiID, Addoptics, Artistotle Cognitive Technologies and Moovd. For the full list of participants go to nlatcollision.nl.
TrooID is a movement and service that aims to give individuals control over their personal data. In today’s internet landscape, a small group of large companies, known as the Big Five, profit from collecting and selling data about individuals. TrooiIDs aims to change this by enabling individuals to own, control, share and monetize their own data according to their own preferences. This will shift the balance of power from big business to internet users, contributing to a more free and just society.
Addops is a pioneering augmented reality (AR) company, committed to making AR technology accessible to the masses by revolutionizing prescription lens manufacturing. With their groundbreaking, patented technology, they bridge the gap between the world of AR and the millions of people who rely on corrective glasses. At Addoptics, their mission is to empower people with visual impairments to fully participate in the digital revolution, democratize access to AR technology and open up new opportunities for personal and professional growth. By making AR glasses more inclusive and accessible, they are shaping the future of augmented reality and redefining what’s possible in the world of visual technology.
Aristotle cognitive technologies helps people develop cognitive skills such as inhibitory control, anticipation and working memory. This, in turn, strengthens people’s personal and professional day-to-day functioning, improves social participation and improves quality of life. Aristotle’s software products are distinguished by their effectiveness, through a smart combination of dual tasks, involvement of trainers, AI technology and use of data. Aristotle seeks independent evidence of this effectiveness from reputable research institutions.
moovd bridges the mental health gap by providing next-generation treatment. WeMind Pro, the AI assistant that revolutionizes professional treatment. With WeMind, professionals can now experience unprecedented levels of efficiency and effectiveness in their work, while leaving behind any doubts or uncertainties about the outcome of their treatments. And with the structural compensation process already underway in the Netherlands, WeMind is poised to bring its transformative power to the global stage.
Extra information
For more information, go to www.NLatCollision.nl or contact the Consulate General of the Netherlands in Toronto via communications officer Fleur Horbach ([email protected]).
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