DashDirect Enables Crypto Payments for Daily Purchases at 155,000 U.S. Stores

[ad_1]

Cryptocurrencies are currently experiencing a surge in popularity, with viral memes and famous influencers promising to send prices to the moon. But beyond price speculation, there isn’t much to use cryptocurrency as it was designed, as real currency.

There are many barriers to its adoption in the real world. Perhaps most important is the extremely limited number of merchants where consumers can spend their crypto. Many cryptocurrency networks are too slow to use in ledgers, or their transactions are too expensive to facilitate everyday purchases.

DashDirect is a new crypto payment and instant savings app that aims to solve all of these barriers to adoption. It is powered by Dash, a cryptocurrency specially optimized for fast and low cost payments. DashDirect gives users the ability to spend Dash at over 155,000 well-known US outlets and 125 online stores, and achieve instant savings of up to 12% on their purchases. The savings are on average around 5%, which is a strong incentive for cryptocurrency users to ditch debit or credit cards.

DashDirect is a new cryptocurrency savings app that offers offers at over 155,000 merchant locations. DashDirect

DashDirect is the brainchild of Ryan Taylor, CEO of Dash Core Group, and Marshall Greenwald, CEO of Cray Pay, Inc. Both struggled with the idea of ​​the adoption and usefulness of crypto, they said. told Newsweek. “Yes, cryptocurrencies are interesting, but they would be much more interesting if you could actually use them instead of keeping them locked up as a store of value,” Taylor said.

The Dash Core Group team, the largest organization representing Dash cryptocurrency, has developed innovative technology with relatively little fanfare to make crypto payments a reality. At the same time, CrayPay, a little-known financial technology company based in Gilbert, Arizona, has developed crypto payment technology with the potential to transform the world of cryptocurrency.

Because CrayPay has always developed mainstream retail applications, they had the expertise to create DashDirect. However, using crypto instead of USD for payments presented a unique challenge and when Greenwald introduced it to Taylor, they both realized that now is the time to take concrete action to create cases of use of cryptocurrency. What better use case than letting people spend their assets at stores and restaurants from well-known brands like Chili’s, CVS, DoorDash, and Old Navy? Because users save by paying with DashDirect, there are also tangible incentives for consumers to switch. The app is available in both the Apple App Store and the Google Play Store.

DashDirect has two key elements that make it unique. First, Dash crypto wallets integrate directly into CrayPay’s mobile payment technology, which ensures that the transaction is fast and reliable. And, the app converts Dash behind the scenes so the merchant receives a digital gift card for the exact amount at the point of sale. This smart approach immediately creates wide adoption by traders rather than trying to figure out how to get each trader to accept crypto individually. Since DashDirect leverages existing gift card systems, it does not require any cashier training or investment for merchants to participate.

“Due to the structure of most cryptos, it can be time consuming, cumbersome, and expensive to use them as a form of transactional bidding,” says Greenwald. Dash is designed for speed and efficiency. Transaction confirmations are faster and cheaper than a credit card. Other currencies, like Bitcoin, can take a considerable amount of time to confirm transactions, which makes them less suitable for in-store transactions. DashDirect will allow Dash to be used as a more efficient and profitable currency than other cryptos, or even traditional payment types like credit cards. The resulting savings are passed on to the customer. “

DashDirect will mean a lot to many different people interested in cryptocurrencies, but for Arden Goldstein, Head of Marketing at Dash Core Group, it’s personal. “As a woman, I think it’s important that more women get involved in the crypto space,” she told Newsweek. “Since women make 80% of all home buying decisions, DashDirect could be the perfect vehicle to introduce them to crypto while doing household shopping. We need more women to understand that although cryptocurrencies can seem daunting. women are becoming a stronger voice in the conversations going on about the future of crypto. “

There is still work to be done to make crypto accessible to as many people as possible. Setting up a secure digital wallet and then buying crypto for the first time requires an identity verification process which creates friction and may take longer than desirable for someone who may not be. still fully engaged in the purchase and use of cryptocurrency. While these requirements and steps are not unique to Dash, CrayPay and Dash Core Group are actively working to create a simpler and faster way to get started in crypto.

For now, DashDirect’s savings, speed, and security may be enough for non-crypto enthusiasts to take the necessary steps not only to buy crypto, but to use it. Perhaps this is what finally ushers in the widespread adoption of crypto.

Download DashDirect

[ad_2]