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Crypto-finance unicorn Amber Group has partnered with TR Lab to launch a new initiative to help creators access the burgeoning non-fungible token (NFT) market, further highlighting the rapid adoption of digital objects. digital collection in various sectors.
The CreatorFi initiative was unveiled on Wednesday as a new platform to help NFT creators enter the market faster. This includes receiving support for infrastructure setup, including platform strike, guard and penetration testing directly from the Amber Group. CreatorFi leverages the expertise of Amber Group and TR Lab to provide end-to-end, customizable services to users for their NFT auctions.
Related: Blockchain Technology Is Holding Back NFTs Because Of These Three Design Flaws
“NFTs are revolutionizing the world of traditional art,” said Annabelle Huang, partner at Amber Group. Artists can now monetize their work whenever ownership of the asset changes hands on the blockchain.
TR Lab operates its own NFT platform which allows collectors to discover and bid on digital art. The platform was jointly created by Dragonfly Capital, the vice president of Christies Xin Li-Cohen, the founders of Artsy, the Shanghai Rockbund Art Museum and the Shanghai ART021 Contemporary Art Fair.
TR Lab recently closed its first auction for “Transient Eternity 101 Ignitions of Gunpowder Paintings”, an NFT based on Cai Guoqiang’s powder paint. The 48-hour sale closed on July 16 for an offer of $ 2.5 million.
The continued growth of NFTs has challenged a prolonged downturn in the cryptocurrency market. Even though assets like Bitcoin (BTC) and Ether (ETH) meet the technical definition of a bear market, NFT sales continue to grow. As Cointelegraph reported, the NFT creator audience doesn’t seem to care about the price of BTC or ETH, at least for now.
Related: The Future of Art? World-renowned artists dive into NFTs
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