Communicator Conveys Benefits of Cryptos As Digital Currencies Seek Trust

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[Notedelarédaction:nousavonssautésurl’occasiond’interviewerRachaelHorwitzquiadirigélesstratégiesdecommunicationchezlesgéantsdelaSiliconValleyplusrécemmentGoogleAvantcelaelleétaitcommunicatricesurFacebooketTwitterElleaétélapremièrevice-présidentedelacommunicationdelasociétéd’échangedecryptoCoinbaseFinjuinlasociétédecapital-risqueAndreessenHorowitzl’anomméepartenaired’exploitationLemêmejouriladévoiléunfondsde22milliardsdedollarspourinvestirdanslesréseauxcryptographiques[EditorsNote:WejumpedatthechancetointerviewRachaelHorwitzwhosledcommunicationstrategiesatSiliconValleygiantsmostrecentlyGoogleBeforethatshewasacommunicatoratFacebookandTwitterShewasthefirstVPofcommunicationatcryptoexchangefirmCoinbaseInlateJuneventurecapitalfirmAndreessenHorowitznamedheranoperatingpartnerThatsamedayitunveileda2billionfundtoinvestincryptonetworks[Notedelarédaction :nousavonssautésurl’occasiond’interviewerRachaelHorwitzquiadirigélesstratégiesdecommunicationchezlesgéantsdelaSiliconValleyplusrécemmentGoogleAvantcelaelleétaitcommunicatricesurFacebooketTwitterElleaétélapremièrevice-présidentedelacommunicationdelasociétéd’échangedecryptoCoinbaseFinjuinlasociétédecapital-risqueAndreessenHorowitzl’anomméepartenaired’exploitationLemêmejouriladévoiléunfondsde22milliardsdedollarspourinvestirdanslesréseauxcryptographiques[EditorsNote:WejumpedatthechancetointerviewRachaelHorwitzwhosledcommunicationstrategiesatSiliconValleygiantsmostrecentlyGoogleBeforethatshewasacommunicatoratFacebookandTwitterShewasthefirstVPofcommunicationatcryptoexchangefirmCoinbaseInlateJuneventurecapitalfirmAndreessenHorowitznamedheranoperatingpartnerThatsamedayitunveileda2billionfundtoinvestincryptonetworks

In his new role, Horwitz heads communications and marketing for a16z crypto, which oversees and advises the crypto companies in which Andreessen Horowitz invests. Along with Horwitz, a16z crypto also includes regulatory, policy, recruiting, and startup management frameworks.

In its late June post, Andreessen Horowitz admitted, the crypto suffered a variety of challenges and misconceptions.

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