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A cryptocurrency firm is offering $ 500 to every qualifying football player in the state of Florida next month, SI reported on Tuesday morning.
The move, of Yummy Crypto, is the second team-wide deal involving a state football program. A similar event happened last month with players from Miami and a mixed martial arts venue.
Related: Dan Mullen On Miami Name, Image And Likeness Agreement: Is It Legal?
In return for the money, SI reports, players must endorse the company at least once a week on social media.
We wanted to help the whole team, not just the big players, company director of partnerships Corey Johnson told SI.
Great things are happening here in the world of Dreamfield! And were just getting started! https://t.co/8sUw5qukaU
– Dreamfield (@dreamfieldco) August 17, 2021
This is the latest large-scale movement in the market for names, images and likenesses. In July, players were able to make money using their celebrity status in things like social media posts, advertisements, and sports camps.
Related: FSU Quarterback Battle: I Just Wanna Be Right, Says Mike Norvell
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