PSV Eindhoven football club accepts new Bitcoin sponsorship deal

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The football ecosystem has stepped up its adoption game as more clubs continue to involve crypto in mainstream operations.

Netherlands-based top soccer club PSV Eindhoven have partnered with local crypto-exchange platform Anycoin Direct, which will pay the club an undisclosed amount of Bitcoin (BTC) as part of the a new sponsorship agreement.

According to the official statement, Anycoin Direct will remain an official partner of PSV Eindhoven for the next two seasons with the aim of raising awareness of crypto across Europe.

Using the services of crypto platforms, PSV Eindhoven will be able to receive the full sponsorship amount in Bitcoin, making them the first major football club in the European Union to obtain paid sponsorship in cryptocurrency.

PSV Eindhoven’s commercial director, Frans Janssen, reportedly created the Bitcoin wallets to accept sponsorships after the deal was signed. Supporting the movement, he said, as a club in the heart of the Brainport region we are always innovating, cryptocurrency fits well into that picture.

Earlier this year in April, PSV experimented with non-fungible tokens (NFTs) by auctioning a digital version of the 1988 European Cup final, which they won against Benfica. To signify the importance of the victory for the club, the NFT was also accompanied by an official certificate signed by Hans van Breukelen, the goalkeeper who played in the championship team.

Related: Arsenal FC To Launch AFC Fan Token On Socios

Among all the use cases that crypto offers, football clubs place bets on fan tokens. Some of the recent federations to participate in this experiment are Arsenal and Manchester City, both in partnership with a Socios fan engagement platform.

Arsenal’s intention behind the launch of the AFC fan token is to enable its global fan base to participate in club decisions via online polls and improve fan engagement. Likewise, the Manchester City CITY fan token will allow fans to access rewards, promotions and club decisions via polls. Both fan tokens will be powered by the Socios Chiliz blockchain and its internal CHZ token.

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