Introducing Crypto for Advisors, a newsletter for financial planners

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CoinDesk is launching a new newsletter – a newsletter that is different from our existing titles in an important way. It’s called Crypto for Advisors, and we’re building it specifically for Financial Advisors (FAs) and Registered Investment Advisors (RIAs). The newsletter will do what CoinDesk does best – inform and educate a very engaged audience – but this time the audience is made up of financial professionals who are new to crypto, are curious about it, and are looking for ways to integrate it into. their work.

Why a newsletter for this audience, and why now? Read on.

Financial security is inherently a long game. We all want it, but few of us know enough about markets and assets to take that security into our own hands. This is why the financial advisor industry exists.

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Likewise, the world of crypto is a mystery to many. This is not surprising: the intricacies of cryptocurrencies and the markets built around them can be profoundly different from traditional assets. This learning curve keeps many people out of the market.

Still, the rapid expansion of crypto as an asset class has sparked a lot of curiosity. A recent Gemini poll found that 63% of American adults consider themselves to be “crypto-curious,” meaning they want to learn more or are considering buying crypto soon.

In a normal world, these people would turn to financial advisers to help them navigate the subject. But as some FAs and RIAs have stepped up and studied the crypto markets to determine their place in the portfolios of people looking for long-term success, many others have taken a more absolute approach to it. crypto industry and avoid it altogether. While this is certainly the safest approach, it also excludes them and their clients from this interesting and growing asset class.

Such a conservative approach is often the result of a lack of knowledge and resources – and that’s where our new newsletter comes in. Each week, Crypto for Advisors will speak directly to the FA community, informing and educating FAs on how crypto can fit into their lives as well as unboxing the most recent developments in crypto and finance for investors curious about this asset class.

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Why us? For starters, CoinDesk is home to the best reports on the crypto and crypto markets on the planet for almost a decade. From that foundation, we drew on our community, especially the people who helped us create Bitcoin for Advisors to help create this newsletter. You’ll see writers from the world of advisers, journalists who cover the industry, and writers who specialize in explaining the complex crypto landscape to a financially sophisticated audience.

The booming crypto market is attracting worldwide attention and many investors are eager to turn their curiosity into action. To help them find their way into this volatile new territory, they need financial advisors who can continuously develop their understanding of digital assets. And Crypto for Advisors is designed to do just that. Subscribe here.

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