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Rob Weiss is in the process of producing and directing several episodes of “Hold On for Dear Life,” the very first scripted television series focused on modern cryptocurrency culture.
The series follows a young tech founder, Mel, as she launches a non-fungible token (NFT) named after her missing best friend, Aveer. Along with a team of misfit friends, Mel must defeat enemies and centralized powers on a mind-boggling and inspiring journey.
“When I read the ‘Hold On for Dear Life’ pilot, I felt like I was transported to a fresh and unique universe where the characters were talking about money in a whole new language,” said Weiss. “The world of currency is changing rapidly, and ‘Hold On for Dear Life’ will illuminate and entertain at the same time.”
“Hold On for Dear Life” is also produced by Mark Pennell of Beacon Pictures, Satoshi Nakamoto Productions and the MAP group. The show is created by pseudo-anonymous crypto insider Suhh Toshee, who wrote several episodes.
The 10-episode comedy series is also the first show to symbolize a portion of its bottom line, and its ERC20 security token – the FDL (For Dear Life) token – is now available on Securitize’s online marketplace. Built on Ethereum using underlying smart contracts, the FDL token allows owners to receive the pro-rated net profits of the series directly into their digital wallets.
In May, Sator announced its blockchain-based platform and decentralized app that allows users to earn NFTs, tokens, and other rewards for simply watching their favorite TV shows. “Hold On for Dear Life” will be the first series to use the platform. Season 1 of the NFT series is also in the works. These NFTs will be based on the original art, exclusive content, and intellectual property of the show, such as characters, storylines, shots, sheet music, and original art. Working with NFT artists, the series aims to bring television into a new era, with talks about releasing an entire episode as NFT.
Weiss was nominated for three Emmy Awards for his work on HBO’s “Entourage”. He is most recently known for writing, directing and producing “Ballers”, starring Dwayne Johnson and David John Washington.
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