UTA signs CryptoPunks, Meebits and Autoglyphs (Exclusive) – The Hollywood Reporter

[ad_1]

CryptoPunks are going to Hollywood.

Larva Labs’ burning NFT crypto-art project has signed with United Talent Agency for representation in film, television, video games, publishing and licensing. UTA will also represent Meebits and Autoglyphs, two other crypto-art projects created by Larva Labs.

While non-fungible tokens have become an area of ​​focus in Hollywood (see Fox’s nascent efforts or Lionsgate’s deal to bring its IP to the blockchain), CryptoPunks appears to be one of the first pieces of crypto IP. -native to make the jump to more traditional forms of media.

“I would say this is one of the first opportunities for an IP address wholly sourced from the crypto world to step into a larger entertainment space, and they deserved it,” said Lesley Silverman, head of ‘UTA Digital Assets, at the Hollywood Reporter. “They really hit the tune in a tremendous way.”

Rather, Larva Labs sees this effort as a way to help maintain or increase the value of collections as a whole.

“We are delighted to be working with UTA for the benefit of the entire community related to our projects,” said Matt Hall, co-founder of Larva Labs, “Not only for the exciting opportunities to bring them greater visibility, but to help to protect their long-term growth and value.

CryptoPunks were among the earliest examples of NFT as an art when they were launched on the Ethereum blockchain in 2017. Each “punk” portrait was algorithmically generated with certain characteristics (like hats or hair from the chest). face), some having more common features and others more rare. characteristics.

While initially offered for free, in recent months sales of the characters (there are only 10,000 of them) have increased dramatically, with eight examples selling for $ 2 million or more in the past 6 weeks alone. . The total collection is now valued at over $ 3 billion.

Larva Labs launched Autoglyphs in 2019 and Meebits earlier this year, with all three projects using code to create the artwork on the blockchain.

[ad_2]