Sports crypto movement continues as PSG signs with Crypto.com

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Football giant Paris Saint-Germain (PSG) has announced a sponsorship deal with Crypto.com, as the sports cryptocurrency movement continues.

Crypto.com becomes official cryptocurrency partner of PSG

The crypto platform crypto.com has announced a multi-year agreement with French powerhouse PSG, becoming the club’s official cryptocurrency partner. The partnership will also involve exclusive releases of NFT on the company’s official non-fungible token platform.

Due to the scale of the transaction, the platform decided to pay a significant amount of the referral fee using the CRO cryptocurrency token.

PSG are the most successful French club of the last decade, having won 7 of the last 9 Ligue 1 titles. This season, the club have reinforced an already star-studded team with the exceptional signings of Lionel Messi, Sergio Ramos, etc.

Crypto.com is one of the leading cryptocurrency platforms with over 10 million users. The company’s crypto card offering is one of the most popular in the world.

“We are delighted to welcome Crypto.com to the family of Paris Saint-Germain partners. We share the same passion for innovation and the same ambition to reach the highest level, ”said Marc Armstrong, director of partnerships at PSG.

Related reading | Main reasons for the sudden drop in the prices of Bitcoin and Ethereum

Armstrong added:

With this partnership, Paris Saint-Germain once again demonstrates its vision and leadership as a pioneer in areas such as lifestyle, esport and digital. It is an exciting time for Cryptocurrency and we look forward to working with Crypto.com to bring new experiences to all club fans.

Offers related to sports and cryptocurrency lately

Over the past year, sports teams and leagues around the world have increasingly started to accept lucrative partnerships with crypto platforms.

Earlier this year, Crypto.com signed deals with various sports organizations, including the UFC, Formula 1 and Serie A.

Newly promoted English Premier League club Watford FC now wears Dogecoin on their sleeve in sponsorship with Stake.com.

Top Shot, the official NBA NFT fan store, also continues to make progress with the recent addition of digital collectibles to the stadium.

Kris Marszalek, CEO and Co-Founder of Crypto.com, says:

Our mission from day one has been to accelerate the world’s transition to cryptocurrency. We do this by finding the best partners in the world, and Paris Saint-Germain is second to none.

Related reading | Bitcoin volatility goes crazy after hitting shocking lows in 2021

Athletes have also naturally shown more interest in crypto investments recently. Tennis star Naomi Osaka earlier revealed her interest in Dogecoin, while Lionel Messi received part of his salary at PSG in the club’s token.

Another prominent example is that of NFL’s Russel Okung, who paid half of his $ 13 million salary in Bitcoin last year.

At the time of writing this article, BTC is trading around $ 45.3,000, down 10% in the last 7 days. The chart below shows the crypto price trends over the past three months.

The price of BTC continues to fall | Source: BTCUSD on TradingView Featured Image from Crypto.com

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