The Crypto Advertising Platform Disrupting Digital Advertising

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Digital advertising can be considered as one of the only industries that continues to develop at an ever increasing rate since the day of its inception. With it increases the complexity of tools, measures, regulations and the diversity of companies that surround the space. The clearest example of the latter is Bitmedia.io – a crypto-centric display advertising network that has risen on waves of crypto advertising bans and helped bring blockchain to the masses.

Today, the company is setting the tone for the entire blockchain advertising arena and serving as an example of the diversity of digital advertising. But how exactly did Bitmedia become the most widely used crypto ad network? This gives us a perfect opportunity to gain insight into the digital ad space, its limitations, and the disruption the business brings.

The state of digital advertising

It all started with basic banners and quickly grew into an industry teeming with thousands of tools and products. Digital ads have become akin to science, and as students learn the intricacies of it in academia, the pros continue to develop increasingly complicated tools that know more about consumers than consumers know about them. themselves.

Digital advertising includes:

Of all these tools, display ads often deliver the fastest ROI. Typically associated with many devices, show promotions allow sponsors to isolate and target crowds by area, individual inclinations, sexual orientation, gadget type, and even interests. This makes it one of the essential instruments in the race for brand awareness and change, however, not when it comes to blockchain enhancement.

Image by Bitmedia

Bitmedia enters the chat

Since Google and other digital advertising giants banned crypto companies, the blockchain industry has plunged. Affected by such a decision, the scope of marketing options for crypto projects shrank, while all that was left became incomparable to conversions of the past, reducing the means to promote crypto.

The story continues

Whether it’s a well-planned plan or just being in the right place at the right time, but work on the crypto advertising platform began long before the bans were put in place.

Matvey Diadkov, CEO of Bitmedia.io, shares that he embarked on development in 2014. Expectations have never included the introduction of Bitcoin ad regulations. Instead, Matvey and his company team were on a mission to create a market specific to the crypto and blockchain community. One that provides conversions to blockchain advertisers and opens floodgates for traffic, while also enabling crypto-related websites to earn through consistent, high-quality ad distribution.

Here’s what made Bitmedia disruptive:

Crypto audiences are not exclusive to blockchain projects. The best part about taking a niche as an advertising platform is that that niche only limits you to the interests of the traffic it serves, not the type of advertiser. This means that the brands that advertise their products and services on the Bitmedia crypto advertising platform are not necessarily associated with the blockchain. At the same time, they know exactly what type of audience they have access to.

Be specific. The advertising platform caters to crypto, DeFi and blockchain projects, crypto publishers and the blockchain audience. While Google Ads is considered the primary advertising hub for digital advertising, capable of spanning any industry, Bitmedia revolves specifically around finance and blockchain. As a crypto advertiser, you won’t be able to look for an elective course that gives you access to the specific crowd that your business needs. In addition, everything happens in one click.

User experience. Crypto-related projects often overlook the fact that not all of us are able to code a new blockchain overnight. Bitmedia, meanwhile, had to handle two completely different interfaces at the same time. A dashboard should accommodate webmasters, who should have easy access to stats, exporting stats if needed, as well as managing money and overseeing the flow of ads to their assets. Advertisers sit on the other side of the fence looking for easy campaign setup and management.

Partnerships. No rapid growth is possible without the right plan and often such a plan must include strategic partnerships. Tanya Petrusenko, Director of Business Development at Bitmedia, points out that the platform has always viewed partnerships as an integral part of its development. The company’s extensive list of partnerships includes Keitaro, a tool that streamlines ad campaign optimization, AML Bot, the service that checks platform clients’ crypto wallets for illicit funds, and Stripe for payment processing and fast transactions between advertisers and publishers.

Value driven product. Providing more reliable and cheaper marketing, while still being effective, is one of the main advantages of crypto ad networks. Believe it or not, click fraud is a popular theme on most of the major display advertising platforms and often it is very difficult to spot. Bitmedia, on the other hand, checks all its traffic through its own resources and those of its partners and then optimizes the results in real numbers. After all, the only reason customers keep coming back to the platform is because they see organic growth and that’s the best indicator of service.

Price is another mainstay that has driven the platform up. Given the popularity of the blockchain space, it was only a matter of time before the competition came to chase it. And one way or another, when it comes to the marketing of crypto, Bitmedia continues to offer the most economical CPC and CPM price points available in the market.

Blockchain vs digital advertising. According to the team behind the network, soon all ads will be monitored and managed by smart contracts, which will allow even more accurate counting of display ads. As with all other blockchains, from 2022, the main financial interactions will occur only between advertisers and publishers, providing the transparency needed by the global world of digital advertising. Once tempted and tried, Bitmedia plans to export this innovation off the blockchain and apply it to display ads in different specialties, well, go all over the world.

Bitmedia clients

Blockchain ads and the wind of change

Remember how governments around the world have tried to limit developments around the blockchain space? They failed and failed for the simple fact that the blockchain turned out to be too big a fish to digest. The same logic applies to crypto advertising and ad bans by major display ad hubs. There is no way to stop digital advertising on the blockchain. And like the parent technology, crypto advertising has not only overcome all the obstacles lavishly paved for it, but has become a beast in its own right.

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