PacSun will accept cryptocurrency

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Pacsun said it had become the first major brand in the fashion and retail industry to accept bitcoin and other cryptocurrencies.

With the doubling of digital sales since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers, said Brie Olson, President of Pacsun. It’s amazing to pave the way for the fashion and retail industry, being the first to offer cryptocurrency payments through BitPay, and we anticipate that many more companies will follow suit considering the ease it brings to the payment process.

PacSun noted that cryptocurrency is one of the top trends among this audience right now, according to GOBankingRate.com. A recent study from pymnts.com cited that over 54% of current or former crypto owners are Gen Z.

Gen Z audiences, our primary consumer, are very tech-savvy, and we devote a great deal of our efforts to social media and e-commerce to align with their lifestyles and resonate with them on a level more personal, said Michael (Mike) Relich, Co. – CEO of Pacsun. Seeing their growing desire for cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, in order to build their confidence in us as one of their go-to retailers who really listen.

We are very happy that Pacsun has decided to adopt BitPay and add cryptocurrency as a payment method, said Stephen Pair, co-founder and CEO of BitPay, the blockchain payment provider. As one of the first major clothing retailers to accept cryptocurrency and one of the leading Gen Z digital fashion brands, Pacsun shares our goal of enabling everyone to live on crypto, this which makes it a natural addition to our growing list of top brands embracing cryptocurrency.

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