Crypto Prime Broker SFOX Adds Wall Street Trading Vets To Its Team

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SAN FRANCISCO – (BUSINESS WIRE) – SFOX, a leading digital asset brokerage focused on helping hedge funds adopt and expand crypto trading, today announced the addition of two former Wall trading veterans Street, Eddy Sfeir and Daniella Gekhtman, to strengthen its senior sales team of institutional investors.

A new frontier is upon us and traditional businesses are tirelessly involved. Bridging the divide between the digital world and traditional finance is the number one priority as we welcome this second tranche of institutional crypto entrants, said Shawn Egger, Global Head of Execution and Sales Services at SFOX. Eddy and Daniellas’ collective bargaining expertise brings tremendous value to SFOX’s sales and negotiation team, as institutional participants ultimately want to be served by like-minded traders who understand institutional risk.

Sfeir and Gekhtman both join SFOX as Senior Vice Presidents of Digital Assets where they will contribute to the global expansion of business development. Most recently Sfeir was Head of Options Trading for Latin America at Credit Suisse and prior to that he spent over a decade as Vice President and Director of the Forex Options Trading Office at Deutsche Bank. Gekhtman was previously a senior interest rate trader and vice president of US investment bank Jefferies.

SFOX recently unveiled the first cryptocurrency trading product designed specifically for hedge funds and asset managers that will provide capabilities previously only available to the largest companies in the market. On a single platform, SFOX delivers the best price execution through deep global liquidity, advanced order types and execution algorithms, cash management and detailed trade analysis with flexible settlement ensuring that fund managers can capitalize on every opportunity presented in the market.

About SFOX

Founded in 2014, SFOX is one of the largest cryptocurrency dealers for institutional traders. SFOX provides custody, cash management, connectivity, liquidity, intelligent order routing, algorithmic best execution, and unified reporting through one connection, counterparty and workflow. SFOX’s team of developers and senior executives bring experience from institutions such as Airbnb, Apple, Goldman Sachs, Citadel, Google, NASA, Gemini, Ripple, Capital Group and ITG, State Street. The company is backed by Social Capital, Y Combinator, Digital Currency Group, Khosla Ventures, Tribe Capital, DHVC, Haystack, Sequoia, Blockchain Capital, SV Angel and executives from PayPal and Airbnb.

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