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Digital Asset Marketplace Bakkt is teaming up with a tech giant in hopes of making cryptocurrencies more accessible to its users.
In a new press release, Bakkt on Friday announced a partnership with Google that allows platform customers to add Bakkt Visa debit cards to Google Pay.
According to the release, the debit card allows customers to purchase goods and services by converting crypto assets into fiat currency. Bakkt’s website says the company will sell enough of the user’s cryptocurrency to fund each payment.
The new partnership with Google allows the Bakkt card to be used online and in stores wherever Google Pay is accepted.
Bakkt, which is owned by market infrastructure provider Intercontinental Exchange, has also partnered with Google Cloud to advance plans to create new analytics as well as artificial intelligence, machine learning and geolocation capabilities on its platform.
explains Bakkt CEO Gavin Michael,
This partnership is a testament to Bakkts’ strong position in the digital asset market, to enable consumers to enjoy their digital assets in real time, securely and reliably. In addition, the partnership with Google Cloud will allow us to continue to create an innovative, best-in-class platform that can undoubtedly scale to meet the needs of millions of users.
In April, the Gemini crypto exchange released support for Google Pay and Apple Pay, allowing users to purchase crypto assets through payment platforms. US-based crypto exchange Coinbase followed suit and announced integration with Google Pay and Apple Pay in August.
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