From fashion to charity, Bitcoin adoption is flourishing

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The latest cases of cryptocurrency adoption come from the fashion brand – PacSun, as well as the charity – Nicklaus Children’s Hospital Foundation.

PacSun also caught the crypto wave

Another company that has enabled digital asset settlement is PacSun. The leading brand in the fashion and retail industry has added bitcoin and other cryptocurrencies using the leading blockchain payment provider – BitPay.

Namely, these are Ethereum (ETH), Bitcoin Cash (BCH), Wrapped Bitcoin (WBTC), Litecoin (LTC), Dogecoin (DOGE) and 5 USD indexed stablecoins (GUSD, USDC, USDP, DAI and BUSD) . Brieane Olson – President of PacSun – commented:

“With the doubling of digital sales since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers. “

The California-based retail clothing brand is designed for teens and young adults. The fact that the younger generations are much more oriented towards technological innovations and digital currencies makes PacSun’s approach very perspective according to its co-CEO Michael Relich:

“Gen Z audiences, our primary consumer, are very tech-savvy, and we devote a great deal of our efforts to social media and e-commerce to align with their lifestyles and resonate with them at a more personal level. Seeing their growing desire for cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option.

Donations for children in crypto

The Nicklaus Children’s Hospital Foundation also announced that people can now donate digital assets.

The nonprofit charity that focuses on improving healthcare for children will accept the following cryptocurrencies for its cause: Bitcoin, Ethereum, Bitcoin Cash, Dogecoin, Litecoin, Basic Attention Token, Amp, ChainLink , Dai, The Graph, Gemini Dollar, Stor, UMA, Zcash, and more.

Because the IRS classifies cryptocurrency donations as property, meaning they are not subject to capital gains tax, the foundation has made it possible for people to support its mission in a fiscally responsible manner. advantageous. Nicklaus Children President – Michelle Boggs – commented:

“We are excited to start accepting cryptocurrency as a method of giving to benefit the children and families we serve every day. We hope that by adding this method of giving, we will reach more people who want to support the vital work of our hospital in a fast, easy and secure transaction. “

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