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Social Token App, Chingari unveiled its very first crypto token, $ GARI, at a public event at the Taj Lands End, Mumbai, held by the movie star and brand ambassador of the start-up. technology, Salman Khan. With the launch, Chingari claims to be the first social network in India to issue crypto tokens.
Recently, the Indian short video-sharing platform completed a fundraising of more than $ 19 million with more than 30 venture capital funds and individual investors. The funding will help the startup build $ GARI with Solana, a fast-growing crypto technology ecosystem.
Using the funds, the company will test the blockchain live, the beta version of Chingari Integration, and the upcoming $ GARI token sale. Some of the larger companies that participated in the roundtable include Republic Crypto, Galaxy Digital, Alameda Research, Solana Capital, Valor Equity Partners, Kraken, Blackpine, NGC, Coinfund, LD Capital, Borderless Capital, AU21, Cultur3 Capital, Long Term Ventures, Afton Capital and CSP DAO, among others.
With the launch, $ GARI aims to transform the ecosystem of creators in the Indian subcontinent by enabling creators to set up their e-commerce space which includes physical goods, NFT creations and the possibility for the fan community to fund their favorite artists.
Chingaris Brand Ambassador Salman Khan says: Creators are shaping the future of entertainment. With the incorporation of the GARI rewards program, creators will be more motivated to create newer and more engaging videos on the Chingari app. It’s going to be an interesting trip here. “
Sumit Ghosh, CEO and Co-Founder of Chingari, informed that with the launch of $ GARI, Chingari is poised to pioneer social infotainment platforms and will be at the forefront of crypto-blitzkrieg Indian.
Chingari is the go-to destination for young millennials, including some of the country’s top designers. As the creator economy is booming and creators become a central force in this revolution, we believe creators should be in charge of how the platform takes shape. With the introduction of $ GARI, we are giving decision-making power back to users and enabling content monetization to become more common in India. The Chingaris blockchain platform will allow users to obtain tokens to create or watch content. The idea is to monetize the talents of creators with an ethical sum of money and to empower them via a social platform. Chingari through his $ GARI token wants to make this vision possible. We are certain that $ GARI will be a revolutionary invention for the digital economy and for Indian creators, ”says Sumit Ghosh.
Founded in November 2018 by Sumit Ghosh, Deepak Salvi, Aditya Kothari, and Biswatma Nayak, Chingari allows users to upload and download short videos and purchase merchandise in the app, among others.
Instagram Reels’ Bengaluru-based rival MX Takatak, Josh and Moj has 50 million monthly active users and 78 million downloads to date. After TikTok was banned, the app gained popularity among Indians due to increased demand for local businesses.
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