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KuCoin transformed its trading ecosystem into a society-driven ecosystem by rebuilding its app to fit the social expectations of crypto. They introduced KuCoin S to provide users with a smooth trading experience that allows them to learn crypto simultaneously, making it easier for those without any crypto training to have a fearless and engaging time.
It all starts with the visual design of KuCoin S. They have taken a light and minimalist approach to their app architecture so that users have an immediately intuitive experience while browsing and performing tasks. KuCoin S social features include copy and share transactions, a section for users to receive popular coins by most searches, and custom AI crypto news that users can like, comment on, and favorite. – this feature alone is aimed at solving the issues that traders go through on a day-to-day basis, for example being emotionally triggered by FUD and making trading decisions based on it – the sentiment of users who give their opinion on them FUD news can quickly help traders dismiss them.
KuCoin is committed to upholding its vision of solving the social issues that keep people from comfortably entering crypto. By introducing social trading features into their developed infrastructure of over 8 million users, they have become the largest crypto exchange to take the lead in social crypto trading.
The merger of social and commerce expands KuCoin’s role in accelerating the mass adoption of crypto and popularization of the industry. Their goal of maximizing the social side of trading is meant to increase participation of those involved in new crypto trends. KuCoin CEO Johnny Lyu explained how previous trends remained dormant until their social functionality was improved: “In the early days of the Internet, people surfed the Internet browsing web news posted online. Likewise, only single player games were available at the start of the gaming industry. There was very little connection between each user at that time.
The CEO of KuCoin expects the crypto industry to evolve into its final form with socialization. KuCoin’s social extensions put them in the driver’s seat to make crypto more user-friendly and increase the ways in which users can interact socially to achieve common goals and objectives.
KuCoin S and its social features are currently available to KuCoin users who have received invite codes. They plan to permanently integrate KuCoin S into their app by the end of the year.
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