MMA entertainment company UFC to launch exclusive NFT series with Crypto.com – blockchain bitcoin news

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On Tuesday, digital asset exchange Crypto.com announced the launch of the first official non-fungible token (NFT) collectible of the Ultimate Fighting Championship (UFC). The new NFT series will feature UFC digital collectibles that will feature fight night artwork, event posters, championship belts and athlete profiles.

UFC to drop official NFTs for Usman vs. Covington 2 fight

In the first week of July, Bitcoin.com News reported that Crypto.com had partnered with the UFC in a ten-year deal worth $ 175 million. At the time, sources revealed that the deal was the UFC’s biggest sponsorship deal to date.

On November 2, the two announced the launch of the official UFC NFTs which will include UFC artwork, event posters, athlete profiles, championship belts, avatars, artists and mystery boxes.

NFT’s collection called “UFC 268 Packs” will be released on November 4, and the fight posters and belt designs will be based on the upcoming “UFC 268: Usman vs. Covington 2 ”, which is scheduled to take place at Madison Square Garden (MSG) on Saturday. The announcement says UFC fans can acquire the NFTs “while supplies last.”

Tracey Bleczinski, UFC’s senior vice president of global consumer products, believes NFTs are a great way for fans to connect with the UFC brand. “NFTs are an exciting expansion of the strong UFC collectibles market and an innovative and authentic way for our passionate fans to stay connected to the UFC brand,” Bleczinski said in a statement to Bitcoin.com News.

Crypto Exchange exploits UFC’s large audience

Crypto.com is drawn to the global base of over 625 million UFC fans. The company recently teamed up with actor Matt Damon. Additionally, Crypto.com has partnered with the NHL Montreal Canadiens, Formula 1 (F1), NBA Philadelphia 76ers, Italian Football League, Paris Saint-Germain and legendary rapper Snoop Dogg. .

“UFC is the fastest growing sport in the world, and NFTs simultaneously gain popularity as fans seek new and unique ways to connect with the sport, fighters and the wider UFC community. “, added Steven Kalifowitz, CMO of Crypto.com.

What do you think of the next UFC NFT series? Let us know what you think of this topic in the comments section below.

Keywords in this story Crypto.com, Crypto.com Exchange, Crypto.com UFC, Dustin Poirier, Endeavor Group Holdings, FTX Trading Limited, Lawrence Epstein, MMA, MMA Org, November 4, Sports, Steven Kalifowitz, Stormx, Tracey Bleczinski , UFC, UFC 268, UFC COO, UFC crypto, UFC matches, UFC NFT, Ultimate Fighting Championship, Usman vs Covington 2

Image credits: Shutterstock, Pixabay, Wiki Commons

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