Rockets Launches Official Partnership With Bitcoin Company NYDIG

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The Houston Rockets announced on Tuesday a new partnership with NYDIG, one of the leading bitcoin companies.

As the team’s official bitcoin services and bitcoin platform partner, NYDIG becomes the exclusive franchise partner for a range of cryptocurrency services. Sponsorship will be paid in bitcoin, and proceeds will be held on NYDIG’s secure, regulated and comprehensive bitcoin platform.

“From basketball operations to business development, our organization has relied on technological advancements to stay on the cutting edge of technology,” said Gretchen Sheirr, president of business operations. “The partnership with NYDIG allows us to leverage the growth of Bitcoin to deliver creative rewards and payment options to our fan base and associates. “

“Expanding the partnership between the Fertitta family and NYDIG to the Houston Rockets was a natural fit,” said Trey Zeluff, director of digital asset strategy at Fertitta Entertainment. “The Rockets are a leading sports brand and NYDIG is the leader in bitcoin financial services. Together, we will provide new opportunities for Rockets fans and the city of Houston to discover and use bitcoin. “

The Rockets say they plan to work with NYDIG to expand the bitcoin ecosystem through access, educational programs, and community support initiatives, while providing NYDIG with exposure across all social, digital and social platforms. in the team arena. In addition, NYDIG becomes the first Toyota Center suite tier naming rights partner, to be named “Bitcoin Suites by NYDIG,” and will receive basic signage on aprons during Rockets games.

“We are delighted to have found a forward-thinking partner in the Houston Rockets and the Fertitta family, who understand that by embracing bitcoin, businesses and brands can retain this growing and influential customer base,” said Kelly Brewster. , director of marketing. by NYDIG. “The Rockets will be #PaidInBitcoin, and this partnership underscores our enthusiasm for the Houston area and the Bitcoin innovation taking place there. NYDIG’s partnership with the Fertitta family, in all of their businesses, will dramatically accelerate its goal of making bitcoin accessible to everyone. “

As the official #Bitcoin platform of @HoustonRockets, we will work with the franchise to grow the Bitcoin network through access, educational programs, and community support initiatives. For more information: https://t.co/6d44YBPySk pic.twitter.com/1i2j9n6JF9

– NYDIG (@NYDIG_BTC) November 16, 2021

Landry’s Inc., of which Rockets owner Tilman J. Fertitta is president and CEO, recently partnered with NYDIG to implement bitcoin rewards as part of its Landry’s Select Club loyalty program. The partnership allows Landry’s Select members to earn bitcoin points when they dine at one of the group’s 500 establishments nationwide. Landry’s restaurants have rolled out bitcoin payment acceptance throughout 2021.

In addition, Fertitta’s Post Oak Motor Cars dealership has also partnered with NYDIG by allowing customers to purchase luxury cars funded by bitcoin-backed loans. Fertitta began accepting cryptocurrency payments at its Houston-based dealership in 2018.

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