Staples Center to be renamed Crypto.com Arena on December 25

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Will you get used to the new name? Image: Crypto.com

Cryptocurrency and Exchange NFT Crypto.com has announced that it has entered into a twenty-year name license agreement for the Los Angeles arena currently known as Staples Center.

Staples Center, aka The House The Kobe Built, is home to the Lakers, Clippers, and Kings, among other teams and sporting events. Home to the Grammy Awards and numerous concerts, it’s also adjacent to the Los Angeles Convention Center, where E3 has been held for decades. When E3 returns to an in-person event, cryptocurrency and NFTs will dominate the game’s exposure in more ways than one and take center stage at all E3 events held in the arena.

The name of the arena will change on December 25 and all external signs and markers will be changed by June 2022. But that’s not all, according to the official announcement:

As the exclusive naming rights partner, Crypto.com will engage millions of sports and entertainment fans every year in premium branded areas of the arena, including a 3,300 square foot activation space in the arena. entrance to the building, as well as dedicated activation areas in the main arena hall and throughout the LA LIVE campus. Additionally, the new relationship will see Crypto.com feature prominently throughout the site with large-scale premium branding and signage inside and outside the facility.

“Known as the Creative Capital of the World, the City of Los Angeles and the people who inhabit it have always been pioneers, pushing boundaries and innovating as undeniable global leaders in culture and entertainment,” said the co-founder of Crypto.com. and CEO, Kris Marszalek in a written statement.

Crypto.com has previously partnered with the Montreal Canadiens, Italian football league Lega Serie A, and Twitch Rivals.

At the time of writing, of course, the E3 Discover Los Angeles website still lists the arena as the Staples Center. But after December 25, that will change for the next two decades. What will this future bring?

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