Does Burger King Really Give Bitcoin, Ethereum, and Dogecoin?

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As crazy as 2021 was, the last thing we expected was probably walking into a fast food restaurant and walking out with some extra cryptocurrency. Burger King from Restaurant Brands International (NYSE: QSR) must have one of the craziest promotions this month with its Burger King with a Side of Crypto campaign.

The country’s second-largest burger chain has partnered with Robinhood Markets (NASDAQ: HOOD) to offer more than 2 million crypto tokens. When a member of Burger King’s free loyalty program, Royal Perks, places an order of at least $ 5 on the chain, they receive an email with a code for a free coin to redeem on the trading app. Robinhood. But if you’re in the mood to give free crypto a try, you’ll have to hurry. The promo ends Sunday. Once that’s complete, recipients will have an additional four weeks to claim their tokens on Robinhood.

Image source: Getty Images.

He’s a Double Whopper

The good news is that Burger King really offers over 2 million full cryptocurrency tokens. People will not get fractions of a Bitcoin (CRYPTO: BTC), Ethereum (CRYPTO: ETH) or Dogecoin (CRYPTO: DOGE) token after purchasing this combined meal.

The bad news is that the odds of this free crypto being anything other than dogecoin are 1 in 9,091. And each member of the Royal Perks program is limited to one entry per day. The distribution of the gift is as follows:

20 bitcoins 200 ethereums 2,000,000 dogecoins

Clearly, the outage was going to favor Dogecoin – those tokens change hands for about a quarter each these days – and not Bitcoin, which hovers around $ 60,000, or Ethereum, which costs around $ 4,200. It’s still an interesting promotion, though, and really a win-win-win proposition.

We’ve covered what Burger King regulars get. They get what is probably free dogecoin to go with a meal that they were probably going to buy anyway. And Royal Perks members are already scoring deals on the app, so they’re getting that free crypto token on top of what’s likely already a discounted meal.

Restaurant Brands International, parent of Burger King, is also a clear winner here. This will attract dozens of customers looking for crypto. And Burger King did a lot of free publicity for this smart campaign – I can assure you this is not the first article covering the promotion.

Finally, there’s Robinhood – perhaps the biggest winner here. Even though she is the one footing the price bill – and it’s not entirely clear which of the two companies is paying for the “crypto side” – the trading platform will receive an influx of new customers who will visit it. at a pivotal moment. time. Robinhood is now a halted IPO following the fall in the share price after releasing disappointing quarterly results three weeks ago. It has seen a dramatic quarter-over-quarter decline in trading accounts and actively funded accounts. Whether this promotion attracts new users to sign up for the free tokens, or prompts some former users to return to trading more actively, this is a smart tactic in its wider efforts to regain its relevance as a trading platform. cryptocurrency.

Robinhood being poised to step up its game by expanding into crypto wallets and other financial products, it could use an infusion of new accounts – and those generated by this promotion will likely be cheaper to acquire than those derived from its advertising and marketing. its more conventional references. tracks. Burger King’s crypto promo ends this weekend – but for the companies backing it, the real game continues.

This article represents the opinion of the author, who may disagree with the “official” recommendation position of a premium Motley Fool consulting service. We are heterogeneous! Questioning an investment thesis – even one of our own – helps us all to think critically about investing and make decisions that help us become smarter, happier, and richer.

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