STAPLES Center in Los Angeles to be renamed Crypto.com Arena

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The STAPLES Center in Los Angeles is changing its name to Crypto.com Arena, it has been announced.

Located in downtown Los Angeles, the 20,000-seat multi-purpose hall has been known as the STAPLES Center since it opened in 1999. Kacey Musgraves, The Weeknd, Imagine Dragons and many more should be featured. produce there in the coming months.

Besides music, the arena is currently home to the NBA franchises, the Los Angeles Lakers and Los Angeles Clippers, as well as the Los Angeles Kings (of the NHL) and the Los Angeles Sparks (WNBA).

As reported by the Los Angeles Times, the new name will take effect on December 25 following an agreement between AEG and Singapore-based cryptocurrency exchange Crypto.com.

The company would pay $ 700 million ($ 519 million) over 20 years to rename the building. It is believed to be the biggest deal of its kind in history.

AEG and https://t.co/mht717OBXs announce their historic naming rights partnership for one of the world’s most iconic live sports and entertainment venues, formerly known as STAPLES Center. To view the full press release visit: https://t.co/jWHLBF7YUv pic.twitter.com/Q6OhDTIZu7

– STAPLES Center (@STAPLESCenter) November 17, 2021

The new branding will introduce a 3,300 square foot activation space offering crypto-centric interactive experiences for sports or music fans who frequent the arena. Crypto.com has also signed with LA Lakers and LA Kings as an official crypto partner.

Dan Beckerman, CEO of AEG, explained: It’s kind of a perfect match, when you think about the kind of brands we like to partner with.

Crypto.com is looking for the most unique branding platform to make a statement and drive adoption, and was looking for an innovative and forward-thinking company to help us chart a course for the future of sporting events. and entertainment.

Kris Marszalek, Co-Founder and CEO of Crypto.com, said, “Known as the Creative Capital of the World, the City of Los Angeles and the people who inhabit it have always been pioneers, pushing boundaries and innovating as that undeniable world leader. leaders in culture and entertainment.

We were very excited to partner with AEG and invest for the long term in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new and creative ways. so that cryptocurrency can power the future of sports, entertainment and the world class. technology for fans in LA and around the world.

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