Crypto Tiktok Gains More and More Adoption

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BULLZ, the new app for sharing and winning with videos on favorite crypto picks, has already amassed crypto and lifestyle influencers with a combined reach of over 26.8 million. Within 4 weeks of its release, top creators including melissasantos, jollygreeninvestor, thestockbunny, joeybirlem, gavin_mayo and many more have already discovered BULLZ and its new monetization opportunity for themselves.

As more established Web2 companies like Twitter, Reddit, and Facebook explore NFTs or blockchain technology, conversations around monetization and crypto adoption are growing. Specifically, it’s becoming clear that the creators who fueled engagement and content platforms are turning to new models of monetization and fair relationships. One of the largest independent and open market studies of 1,624 creators revealed a new form of entrepreneurial creators emerging from cultural, societal, economic and technological changes: the independent creator.

“77% of creators fear depending on social media platforms for their income. “

Creators know they’re building a real asset on social media platforms – an audience they can monetize. But, they are also starting to realize that they don’t have it. To make money, creators have to work with brand partnerships, get sponsorships, or receive a small share of the revenue offered by YouTube, Twitch, Instagram, and Facebook. Most of the revenue is generated off the platform.

Web3 changes the relationship between creators and platforms. By decentralizing and open source of information, it allows peer-to-peer networks to share and interact freely with code, data and smart contracts. 3 areas the next generation of platforms is focusing on:

1.data ownership (and portability) 2.participatory decision-making and cooperative business models 3.decentralization via crypto and open-source protocols

In response to these 3 areas, new platforms are starting to emerge. BULLZ is tackling a new monetization stream for the creator economy with the “promote to win” business model. Creators on BULLZ can recommend their favorite crypto picks via videos and earn with their UGC, without requiring those brands / projects to prepay. This is all possible thanks to the integration of the WOM protocol, a martech blockchain solution that pays creators daily based on the engagement received by their content and a peer-reviewed trust rating that the content must pass before. to be won.

BULLZ is the first platform dedicated to social content related to blockchain and cryptography. TikToker, TheNiFTyInvestor, explains, “I really see the potential that BULLZ offers us as content creators in the crypto space. We already create content for projects that we love, basically ‘for free’ and now we have the ability to monetize that. “

Brands and projects can leverage BULLZ content for their own marketing, using the WOM campaign manager. The WOM Campaign Manager allows brands to browse their project content and purchase WOM tokens to boost selected content for more exposure on the BULLZ app. Youtuber, CryptoAdvance, believes this will be a key driver for User Generated Content (UGC) in the future: “I think more UGC will be incentivized with the ‘promote to win’ model and we’ll see more Crypto projects embrace this for community building. They are already relying on their project fandom to create cool content! Why not reward that? “

“Community is the most important measure. – And many blockchain and crypto communities struggle to make informed decisions about which projects and brands to participate in. BULLZ allows creators to share honest recommendations and will also provide a more transparent understanding of community metrics, just by seeing what projects we’re talking about.

BULLZ has already announced its intention to roll out additional features, such as a steering committee for trend projects discussed on BULLZ and the integration of the WOM authentication system, allowing non-creators to monetize by evaluating (“judging” ) content on BULLZ. This will further expand the ways users can earn on BULLZ.

About the WOM protocol

Word of Mouth (WOM) protocol builds a blockchain-based protocol that gives brands, content creators, publishers and social media a way to monetize word of mouth recommendations on any app, website or platform. WOM is backed by dozens of seasoned investors around the world. For more information on WOM: https://womprotocol.io

About BULLZ

BULLZ is an application dedicated to discovering authentic recommendations related to blockchain and cryptography. Users can find trending projects, discuss them with other crypto enthusiasts and experts, and can be rewarded for sharing their own videos about the projects and companies they love. With the “promote to win” model, users are rewarded with WOM tokens for their genuine recommendations

directly in the application. For more information on BULLZ: https://bullz.com

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