[ad_1]
“MoonPay and FaZe Clan are united by a common goal: We both aim to strengthen the economies of creators and games,” Ivan Soto-Wright, co-founder and CEO of MoonPay, said in a statement announcing the partnership. “FaZe Clan’s influence in the gaming community is unmatched. This exciting new partnership has the potential to create a crypto-gaming juggernaut unlike any other in the world. ”
Cryptocurrency platforms have become more well-known this year, with the industry boosted by people being at home and interested in the crypto economy. Part of this has been fueled by stories that AMC or Dogecoin have seen stock prices or valuations soar, and by athletes such as Tom Brady and Steph Curry becoming investors and public faces for crypto. MoonPay isn’t the only cryptocurrency company looking to gaming and sports partnerships. Earlier this year, the Miami Heat’s home stadium was renamed FTX Arena, while Crypto.com reached a naming rights deal that will see Staples Center become Crypto.com Arena.
See Ad Age year 2021 in review here.
“We are focused on creating a culture and community business of digital products and NFT that excites our fans and expresses the FaZe brand in new and innovative ways. As a leading voice in youth culture, it is essential that we also fulfill our responsibility to protect our community as the world begins to embrace Web3, ”said Lee Trink, CEO of FaZe Clan, in a comment. communicated. “Our partnership with MoonPay meets both of these goals by creating a solid foundation and a secure path for our journey into the Metaverse. ”
The partnership with MoonPay began with a joint activation at Art Basel-Miami. The invitation-only event – “FaZe Forever powered by MoonPay” – showcased digital art, NFTs and virtual fashion from the FaZe community.
|
Sources 2/ https://adage.com/article/digital-marketing-ad-tech-news/moonpay-becomes-faze-clans-crypto-and-nft-partner/2385816 The mention sources can contact us to remove/changing this article |
[ad_2]