Austin crypto, nfts and bitcoin billboards set to reach the world

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The plan for a global campaign to fund billboards with non-fungible tokens began with a jog near Zilker Park.

Last summer, Sam Feldman, founder of crypto explicator marketcap.guide, was running when he saw a Thom’s Market notice board with a simple message: a good idea will fly. Inspired, he took a photo and added it to his Instagram Story. He didn’t think much about it, but he says that later in the week it sparked the idea of ​​installing a billboard saying “Bitcoin is a peaceful revolution.”

It was just an idea Feldman wanted. But later the idea turned into a campaign to fund more and more digital collectibles known as NFTs in a sort of ‘flywheel’ approach. Thus, 70% of the revenues could finance future billboards.

“What people buy is, yes, art,” Feldman said. But he added that it’s more about embracing an idea that other people will also buy into and which will continue to soar.

“Basically what you buy is the first moment in this global crypto education campaign where we’re going to cover every city with crypto billboards that are all funded by the purchase of your NFT,” Feldman said. “And it’s spreading. And the next thing you know, they’re in Australia. This is the big idea.

So far, he and his small team of developers in India and Uruguay and a drone photographer have only reached Austin. The first was posted on South Lamar with the campaign name, Crypto is Real. About 100 billboards have been purchased by Feldman’s team since July and will be available for offer as an NFT next month, the team hopes. Feldman predicts that it will have real value someday.

“I guess the former will be the most valuable,” Feldman said. “If it does eventually take over the world and we have 100,000 billboards, the owner of this piece of art will have a pretty cool NFT in their hands.”

Feldman feels drawn to educating people about crypto because, as his mantra ‘Bitcoin is a peaceful revolution’ explains, he believes it can make the acquisition and transfer of money more equitable, and potentially help people gain upward mobility.

After all, his entry into crypto came in 2017 when he was in a financial rut trying entrepreneurial ventures in Los Angeles. He realized that he could only support himself for a few more months, his car was destroyed and he had a panic attack from the stress. So, he thought, he was too poor not to buy crypto.

He bought IOTA, a ledger that had just been released and was a purchase that required some skill. So he wrote a guide and posted it as a Quora response that included affiliate links, which started earning him micropayments.

One day, he took the last 100 micropayments he won, placed them in a Google spreadsheet for conversions, and realized he had made $ 87 in the last three minutes. After 30 days, he had won around $ 100,000. He then launched his own separate site, cryptoguides.org.

With crypto, he says, there is a par with decentralized quality where people can sit in front of their computers and be a part of mining.

In practice, however, the economics of TVN have also proven to be uneven. A recent study published in the scientific journal Nature found that “the top 10% of traders alone perform 85% of all trades and trade 97% of all assets at least once.”

There is also the environmental impact of the crypto, brought by the computing power necessary for the exploitation, to be taken into account. An analysis from the University of Cambridge estimated that Bitcoin mining consumes more than 121 terawatt hours per year. In perspective, it is more than the consumption of Google, Apple, Facebook and Microsoft combined. Feldman approached the critique of energy through a billboard that reframes the conversation rather as the storage of energy rather than its use.

He argues that unencrypted currencies also consume energy, and people don’t understand the benefits of Bitcoin and cryptocurrency.

“They just see ‘oh that wastes a lot of electricity; that’s not good, ”Feldman said. “It’s a pro and a con. He’s spending all that electricity. But I think that by understanding the value it provides, which is a lot harder to understand than all the electricity it spends, you could say it’s a waste, but it’s kind of a opinion.

No matter what people’s opinions, he still hopes the campaign serves its educational purpose.

“My goal is not to politicize it too much,” Feldman said. “And to say things that people maybe take as political if they don’t know so much about it, but just to say things that are true.”

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