LaLiga names regional crypto wallet Divi as number one in football league

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LaLiga today announced a multi-year partnership with Divi, pioneer of “crypto-made-easy”, to become its official crypto wallet for the regions of the Middle East and North Africa (MENA), Asia from Southeast and China. A world first for a football league, the agreement will make Divi’s portfolio known to an audience of over one billion.

Aligned with common values ​​of stimulating innovation and creating meaningful customer relationships through rich and engaging experiences, Divi was selected for its focus on accessibility and ease of use, social inclusion and education.

The regions covered by the agreement are considered by many experts to be the next crypto capitals. According to the latest research from LaLiga, these are also areas where crypto is taking off among fans. This year’s data reveals that one in 10 fans in the MENA region is a crypto investor, and six in 10 crypto investors in the region are LaLiga fans.

“Crypto is adopted by football fans and we want to appeal to partners who demonstrate our understanding of what is important to them and who align with our values. In this regard, Divi Labs was an obvious choice”, a said Oscar Mayo, Executive Director of LaLiga. “Just like La Liga, it is a challenger brand that innovates in its sector. Like us, they are determined to provide the best experience for their fans. But, perhaps more importantly , like us, they care about forging strong bonds with their community and are determined to leave a lasting positive impact on everyone they touch, ”he continued.

The partnership will push the boundaries of brand activation through a comprehensive program of activities. Areas include creating unique content and player-focused experiences that will help educate fans about crypto, leveraging core LaLiga assets and platforms including TV, experiential events and onboarding. corporate social responsibility initiatives to raise awareness and facilitate access to, essential services in local communities facing challenges that can be solved through cryptography.

“Our partnership with LaLiga gives us a powerful platform to reach and engage new audiences across the globe and fulfill our mission of empowering people from all walks of life to engage in the crypto economy and achieve financial freedom. and inclusion, ”said Nick Saponaro, CEO of Divi Labs. “Most importantly, it also provides a launching pad from which to get our products into the hands of the people who need them most. The partnership will allow us to accelerate the creation of concrete initiatives that help some of the poorest communities on the planet. “

By removing barriers to entry, innovating new frictionless technologies, and delivering use cases for the developed and developing world, Divi Labs’ mission is to help people around the world engage in the crypto economy and achieve financial freedom and inclusion. Its self-guarding mobile wallet is packed with innovative features that deliver on the company’s promise of individual control and financial sovereignty. They include Divi’s patented 1-Click Masternode (MOCCI ™) and staking vault technologies that make earning and owning crypto as easy as pressing play on Spotify.

Now that the hard work has been done and its core technologies implemented, the next step for Divi Labs is to embark on decentralized finance (DeFi) and work with LaLiga, its audience and its partners to shape the roadmap by defining the functionalities they had. like to come next.

About La Liga

LaLiga is a global, innovative, socially responsible organization and a leader in the leisure and entertainment industry. It is a private sports association made up of 20 LaLiga Santander and 22 LaLiga SmartBank teams, and is responsible for the organization of these national professional football competitions. During the 2018/2019 season, La Liga touched over 2.7 billion people worldwide. With its headquarters in Madrid, Spain, it is present in 55 countries through nine offices and 46 delegates. The association carries out its social action through its Foundation and is the first professional football league in the world with a league for footballers with intellectual disabilities, LaLiga Genuine Santander.

About Divi

Divi’s mission is to improve people’s lives by making crypto easier and accelerating its adoption by the general public.

Everything Divi does is in the service of its vision: the delivery of a new paradigm for financial services, truly decentralized, accessible to all and working for all.

Contact us for more information.

LaLiga Communication Department: [email protected] / Tel. : +34 912 055 000 / Mob. : +34 616 035 335LaLiga.es / @LaLiga on Twitter / LaLiga on Facebook / LaLiga on Instagram

Media contact

Sharmee Mavadia Email: [email protected] (UK): +44 7904 732 273https: //diviproject.org/

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