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For the week ending Christmas, global searches for the term “NFT,” which refers to non-fungible tokens, topped “crypto,” according to Google Trends. The sharp increase in search traffic for NFTs is a clear signal that digital collectibles have entered the mainstream consciousness, with transactions on OpenSea, the most popular decentralized platform for NFT auctions and declines, surpassing the $ 10 billion.
Search trends “NFT” vs. “crypto”. Source: Google Trends
The huge increase in demand for NFT is evident in almost every aspect of the company. First, mainstream brands such as Nike and Adidas are making their own entry into the NFT metaverse realm. Then, celebrities such as Snoop Dog, Grimes, Steve Aoki, Mila Kunis, and Melania Trump promote their own NFT collections to the public. Third, NFT games like Axie Infinity and Sorare allow gamers to learn more about crypto and NFTs, as well as earn a small amount of money as a side activity while playing video games.
Related: NFT’s Biggest Drops & Sales in 2021
Additionally, proceeds from NFT auctions could also go to non-profit organizations or charities, such as building a school for children in Uganda. Not only can crypto holders get beautiful works of art, but in the United States, they can also deduct their donations from their regular income to save on taxes, which is a win-win for everyone. Finally, NFTs allow artists around the world to showcase their talents without the need for physical exhibitions. One example is Mongolian NFT, which brings stories of nomadic horsemen and the history of the steppes to the blockchain.
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