The Fifth C – Seventh Generation Interfaith Coalition for Responsible Investing

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If you’ve been locked indoors due to the weather or COVID, you’ve probably seen quite a bit of football on TV, as well as a lot of high-priced commercials. Both will reach their peak on Super Bowl Sunday. A ubiquitous ad this season features Matt Damon touting how “fortune favors the brave” in an ad for crypto.com. I urge us to think of another fact when we see this ad: “Trafficking attacks the vulnerable”.

Today, January 11, is National Human Trafficking Awareness Day. Just yesterday, the United States Government Accountability Office released a new report: Virtual Currencies: Additional Information Could Improve Federal Agency’s Efforts to Combat Drug and Human Trafficking. The report notes that human and drug traffickers are increasingly turning to cryptocurrencies to facilitate their illicit activities.

Often when experts talk about trafficking, they refer to the four Cs: chocolate, clothing, coffee, and cellphones. Unfortunately, now I have to add a fifth.

So, when you see the ad this weekend, remember that Matt Damon is also a strong advocate against food insecurity and for water management. Also remember, as Damon says in the ad, “History is filled with almost.” With this glaring exception, his work is almost perfect.

Like that:

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