Meet the crypto bro, the billionaire-style scruffy new standard-bearer

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The crypto bro – and he’s mostly the male of the species – around 94% of the world’s 13 million cryptocurrency accounts are owned by men – likes to keep his backpack strapped on as he travels to celebration. It will be a crypto brother, meet and greet, likely in San Francisco, possibly with the famous Winklevoss twins in attendance, perhaps at CoinFund CEO/hipster angel investor Grant Hummer’s Crypto Crackhouse. Or at one of the super chic Swiss mountain resort of St Moritz’s satellite social events during the annual Crypto Finance conference in January.

And like a Taylor Swift fan wearing a Taylor Swift tour t-shirt at a Taylor Swift show, this Block Chain Gang guy will probably be wearing some kind of bitcoin merchandise – a key chain, a diamond necklace, a beanie, hoodie, or trucker cap, maybe even a custom skateboard, all emblazoned with the double-barred capital B symbol. Or, if he happens to be crypto turbo brother Fredric Fortier, a special digital knit sweater with the word “Ethereum” woven into his colorful Nordic pattern.

You know Ethereum, right? Decentralized and open source blockchain with smart contract functionality? The platform that has Ether as its native cryptocurrency? Co-founded by 27-year-old Russian-Canadian programmer and mega-brother Vitaly Dmitriyevich “Vitalik” Buterin, who wears childish rainbow-colored t-shirts and looks like Mark Zuckerberg’s nerdier little brother? No? We neither.

Even though he has nightly dreams of Lambo (the Lamborghini being the fantasy bitcoin brother’s car of choice), our cryptosphere dweller will take an Uber to and from the event – the bona fide bro doesn’t show his money…not yet, anyway – “the point is to be rich…not to look rich”.

He will arrive home in his roommate of seven brothers, in the early morning, after an evening of champagne and shots, where the drunken conversation will focus on algorithmic trading, the revolution in autonomous transport, blockchain protocols, Lambo, the impending tectonic change. in power, wealth and world order. The live entertainment may well be provided by Arya Bahmanyar, aka CoinDaddy, the world’s first Bitcoin rapper.

For the crypto brother, cyberspace is the place. The future is rich and fabulous and you can work from home to make it happen. But while the market is always volatile and unpredictable, it has virtually no interest in the material or the tangible. Or in anything you can’t plug in or have same-day delivery. Stuff that reeks of old technology or traditional craftsmanship, the past with its gas-guzzling classic cars, bespoke suits and creaky houses full of books and vinyl records – it’s for losers. Instead, the b-bro lives in simple, low-key, almost monastic circumstances with a super-boosted internet connection.

Yes, he likes contemporary art, but only in NFT (non-fungible token) format. He talks about getting rich so he can give it all away and start a non-profit organization. Much like multi-millionaire, founder of peer-to-peer crypto market precision platform “Augur,” founder Jeremy Gardener, now a so-called “blockchain-boosting psychedelic adventure capitalist and aspiring adult normalizing men’s self-care by unscrewing faces.” The gardener dresses as aspiring Harry Styles and travels in his pajamas. On vacation, he carries about six high-powered external batteries so he never has to worry about finding a wall outlet. Jeremy skates and hangs out with Tony Hawk.

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