Owning Crypto Can Make You More Desirable in the Dating Scene, Study Finds

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As Valentine’s Day approaches, single men and women set their sights on a partner who is not only financially stable, but savvy, especially when it comes to digital currencies.

At this point, 33% of Americans said they would be more likely to go on a date with someone who mentioned crypto assets in their online dating profile.

Additionally, nearly three in four would be more interested in a second date with someone who paid the bill in bitcoin, according to a recent survey by social investment platform eToro. (The number of merchants accepting crypto as payment is close to 100 million, according to Visa’s recent earnings call.)

Other digital assets, like non-fungible tokens, or NFTs, are also desirable. Nearly 20% of singles would be more romantically interested in you if you set an NFT as your profile picture on a social platform or dating site, eToro found.

More from Personal Finance: As Valentine’s Day gets more expensive, getting into debt isn’t sexy What happens if you don’t disclose crypto activity this tax season How much to tip in a post-pandemic world

Cryptocurrency, and bitcoin in particular, entered the mainstream in 2021.

Now, 16% of Americans said they have personally invested, traded or used cryptocurrencies, according to a survey by the Pew Research Center.

For millennials, or adults ages 18 to 29, that number jumps to 31%, Pew found. Men are also about twice as likely as women to say they’ve ever used a cryptocurrency – 22% vs. 10%.

As dating becomes increasingly digital, showing your investments in these growth-oriented assets can help you stand out.

However, holding this volatile asset may not be for everyone. After bitcoin hit an all-time high last November, the entire crypto market lost over $1 trillion in value.

Still, many experts say the currency has plenty of room for growth this year, making it a worthwhile investment whether or not it gets you a date.

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