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The start of 2022 has been punctuated by much of the fashion industry in Japan, from large retail giants to niche designers who have embraced Web 3.0 decentralized blockchain technology.
How does this affect fashion? you rightly ask, especially since the aforementioned technology is practically used for digital cryptocurrencies.
Well, the answer was NFTs (non-fungible tokens) which allow the owner to prove ownership of a digital asset. It is with the advent of NFTs that ears collectively prick up as a chance to sell virtual clothes that would be worn in virtual metaverse worlds.
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