Argentine Football Association AFA Partners with Upland to Enter the Metaverse – Metaverse Bitcoin News

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The Argentine Football Association, AFA, has partnered with Upland, a global virtual platform, to introduce the metaverse to its fans. Upland will allow Argentinian fans to have a greater connection to AFA history, providing the ability to acquire digital representations of multiple league properties, including clubs, matches, historical moments and even tickets.

The Argentine Football Association AFA will establish a presence in the metaverse

The Argentine Football Association, AFA, the institution that runs the national football league, is now entering the metaverse. The organization has partnered with Upland, a real-life mapping metaverse project, to allow its users to enter the metaverse and reap the benefits of closer connection with famous teams and players. .

According to a press release issued by the AFA, Upland’s partnership will include digital representations of all league teams, including players, tickets, games, historic moments and platform-exclusive moments. It will also ostensibly allow the league to attract younger, web3-focused fans, as well as digital collectors from around the world of football. The four-year deal is the AFA’s first such deal and aims to bring additional revenue to the Argentine Football League through the sale of several licensed digital assets.

Secondary markets

However, this metaverse experience won’t just be one-way, as the platform will allow fans to resell these digital collectibles, establishing a secondary market. The Argentine Football Association expects this to improve the institution’s relationship with its fans and internationalize the national league after the national team won the FIFA World Cup, which was recently held in Qatar.

Claudio Tapia, President of AFA, celebrated this partnership as it will take advantage of emerging technologies in the metaverse. He stated:

This agreement allows us to partner with the best creators of technology and new digital products and thus generate a new source of income for all participating clubs. We welcome Upland as a new commercial partner of our Association and of the Argentine Professional Football League.

Other soccer leagues around the world, along with some of their teams, have already jumped on the metaverse bandwagon. The Spanish La Liga, the national football league in Spain, is already immersed in Metaverse-related initiatives, having partnered with Globant and Dapper Labs to expand its presence in the Metaverse and establish markets for licensed digital products.

What do you think of the Argentine Football Association’s metaverse strategy? Tell us in the comments section below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late in the game, entering the cryptosphere when the price spike happened in December 2017. Having a background in computer engineering, living in Venezuela and impacted by the cryptocurrency boom at the social, it offers a different point of view. on the success of crypto and how it helps the unbanked and underserved.

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