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While Bitcoin (BTC) has seen a significant price increase so far in 2023, an industry executive has pointed out that certain characteristics of Bitcoin are far more crucial than its price.
Matj k, the new CEO of crypto hardware company Trezor, believes that the financial independence afforded by Bitcoin is the main advantage of cryptocurrency and that it is more important than its market.
The year 2023 will be marked by market consolidation and for us, k said in an interview with Cointelegraph, adding that Trezor now has a great opportunity to improve its products to prepare for the upcoming bull market.
Ease of use of bitcoins is one of the main directions that Trezor will continue to focus on this year, as BTC and crypto are still often seen as complicated technical concepts, noted Trezor’s CEO. It’s our mission to make self-care even more accessible to ordinary users, he added.
Contrary to popular belief, Bitcoin is not a complicated tool but rather a simple technology with huge potential, according to k. Indeed, Bitcoin has unlocked unique features that could allow competition with rigid traditional financial systems, the CEO of Trezor said, adding:
When you understand it in its broadest context, enabling financial self-sovereignty, for example, the price of Bitcoin becomes a secondary consideration. Philosophically, I am there.
The news comes as Bitcoin has seen strong gains over the past two weeks, returning to levels before the FTX exchange collapsed in early November 2022. Since the start of 2023, Bitcoin has jumped 14%, briefly hitting 19 $000 on January 13. At the time of writing, Bitcoin is trading at $18,900, up 3.6% over the past 24 hours, according to data from CoinGecko.
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Trezor is one of the few companies to have benefited from the collapse of FTX and the associated crisis of centralized crypto exchanges, reporting a 300% increase in sales in mid-November. In January, the company named k as its new CEO, taking over from Trezor co-founder Marek Palatinus. The former CEO will remain with the company as an advisor to help guide the strategic and technical direction of the business.
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