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US-based crypto exchange Coinbase is set to become a preferred partner of German soccer team Borussia Dortmund (BVB).
According to a report from Handelsblatt, the largest crypto trading platform in the US will secure more sponsorship deals with BVB once Germany’s main soccer league, the Bundesliga, resumes after the winter break.
Coinbase has partnered with BVB since July last year, with the trading platform providing crypto training to sports club employees.
The expanded partnership will see the exchange gain perimeter advertising and camera mats in Signal Iduna Parl BVB’s home and Germany’s largest football stadium, as well as social media exposure from teams and other marketing channels.
The duration of the partnership is until the end of June this year, with BVB chief executive Carsten Cramer saying the club want to keep their options open.
The industry is very exciting, but still new. That’s why we want to keep our flexibility open.
In 2021, Coinbase received a license for crypto custody and trading from the German Federal Financial Supervisory Authority (BaFin). Cramer says he’s excited to expand his partnership with a standards-compliant platform.
“The granting of the license by BaFin is a clear signal for us as BVB to now have such a partner on our side in a segment that is still very new and often confusing for the uninitiated.
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Feature image: Shutterstock/Yurchanka Siarhei
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